AriensCo Out Working

Well Beyond Landscaping

Dennis’ 7 Dees has seen constant growth over a remarkable seven decades by continually expanding its offerings into one of the widest ranges of landscaping and plant services in the country.

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Four Decades Strong

As Dan Ariens looks back on his 40-year career at AriensCo, he reflects on the changes he’s seen with the company and himself.

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Spanish Conquest

A new distributor in the Iberian Peninsula is promoting the growth of Ariens in Spain and Portugal, expounding the benefits of electric zero-turn mowers for the region.

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Horse-Drawn to Horse-Powered

Jean Guy Gagnon reflects on 67 years of Gravely ownership.

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Henry's Parts and Equipment

AriensCo launched a new aftermarket parts business that aims to streamline the process for dealers and landscapers.

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No Limits

The Ariens APEX Limited Edition zero-turn celebrates 90 years of engineering excellence.

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33 Objects

2023 marks AriensCo’s 90th anniversary. To celebrate the milestone, the AriensCo Museum dug into its archives and chose “33 Objects” that reflect the company’s rich history.

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Social Success

Gravely dealer Wesley & Son Outdoors saw its sales skyrocket after investing in social media.

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Past Preserver

Hank Dermer is a director for the Gravely Tractor Club of America, a group that celebrates the rich heritage of the Gravely tractor — the brand’s first product line.

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The Healthy Landscape

Focusing on the health of your workers goes beyond offering health insurance.

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Out Working's Guide to Working Out

A physical fitness guide for the landscape professional.

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Removing Limits

For those with health issues, an Ariens Sno-Thro offers more than just time savings.

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Conservation Acceleration

AriensCo launched a major conservation effort in 2020. Three years into the project, the company is making incredible strides in restoring native ecosystems and wildlife.

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Razor Sharp Lineup

With the reintroduction of 21-inch walk-behind mowers, Ariens fits large and small yards in all seasons.

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Screen Time

Digital screens on Gravely’s EV mowers save time for operators and dealers. They also help AriensCo build a better product for the future.

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33 Objects

A History of AriensCo in 33 Objects highlights unique exhibits from the AriensCo Museum to help celebrate our 90th anniversary.

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From the Ground Up

Larry Smith left the news industry and turned leisure into labor by starting a prosperous lawncare company.

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Providing a Path

AriensCo equipment enables the American Birkebeiner Ski Foundation to provide safe, year-round events for athletes from around the world.

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Casting High

Bobby Lane is making waves in the professional bass fishing world. The Gravely-sponsored angler holds two impressive titles, a rare feat in the fishing world. Out Working caught up with him to learn more about his thriving fishing career, his passion for Gravely and what the future may hold.

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Quieting Down

A look at moving towards less noisy equipment.

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World-Class Every Day

Ariens Nordic Center bridges the gap between a world-class biathlon training center and a community crossing.

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The New Pack

AriensCo releases a record-breaking number of new equipment models steeped in innovation and design.

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Gravely Down Under

AriensCo and RGS, one of the largest equipment distributors in Australia, struck a deal to bring Gravely equipment to the region.

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Photo Power

Using photography on social media is an efficient way to grow your online audience and business.

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Amazing Artifacts

The AriensCo Museum is celebrating the company's 90th year with a History of AriensCo in 33 Objects, a year-long campaign to honor our first year in business.

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Patriotism and Pride

Mike Johndrow’s lawn care company is moving forward — and giving back

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Reviving a Legend

The IKON Limited is a special edition mower that calls back to classic 1960s models from the Ariens line-up.

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Make It Real

Paul Jackman of the “Jackman Works” YouTube channel has a new Netflix show where he makes some seriously cool creations in his unique “not-so-serious" style. He’s built his brand with humor and is always quick with a joke. We caught up with him to chat more about his new show, his approach to work and to hear about his love for Ariens equipment.

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Sky High Fuel Prices

How some landscapers are dealing with the increased cost of doing business.

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Get a Load of This

Gravely is set to launch a new line of compact utility loaders.

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Southward Expansion

A new Tennessee facility will enable AriensCo to build more machines faster and deliver them to customers more quickly.

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Celebrating a Legend

A letter to Dan Ariens.

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Growing Gains

Potter Motor Company, a family owned and operated outdoor power equipment dealer in Albany, Georgia, has been an exclusive AriensCo partner for over 30 years.

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Insurance 101

Why the right coverage is important for your business — and your employees.

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To Kentucky with a Bullitt

AriensCo has opened a new RapidCare facility in Kentucky to speed up parts and service support for customers nationwide.

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Zero-Turn Meets Stealth Mode

For when mowing the lawn isn't a chore - it's a mission

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Starting All Over Again

An AS-Motor Sherpa mower helped Luise Naderer launch a new career.

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On the Cusp

David Pike has been in the lawn and garden industry for nearly four decades. He says the adoption of electric mowers is “coming faster than people think.”

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Infrastructure on the Horizon

How - and how much - does the landscaping industry stand to gain?

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Hitting the Road

How one former landscaper became a “Road Warrior” and helped lead an AriensCo dealer to unprecedented growth.

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Freedom, Flexibility, Family

As a business owner, wife and mother, Kristin Warner is living with intention

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Eastern Excellence

From zero-turns to snow blowers and beyond, Stokker remains at the forefront of Ariens expansion in Eastern Europe.

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AriensCo Museum Renovation Focuses on Experiences

The newly expanded attraction gives visitors a place to learn and play.

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Ariens Academy Goes Everywhere

Virtual training sessions offer equipment dealers and landscapers the opportunity to receive technical training from anywhere.

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Pro Grower

Flourish Flower Farm owner Niki Irving wears two hats: Master Farmer and Chief Landscaper.

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From Germany to the rest of the world

AriensCo brings AS-Motor into its family of worldwide brands.

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Familiar Voices

After restructuring its call center into three regionally focused hubs, RapidCare now boasts more personalized service.

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Strong Foundation

New engineering scholarship and winners announced

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The New Sustainability Rules

Sustainability councils and sustainability chiefs are increasingly informing the landscaping and cultivation practices of cities and universities, along with the equipment landscapers must use on the job site.

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New Power Generation

Sebert Landscape has been at the forefront of sustainability. With 10 new Gravely Pro-Turn EV Mowers, the company is forging a greener path.

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Becoming a Global Brand

Dan Ariens, Chairman and CEO of AriensCo

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The King of Snow's Bloodline

The King of Snow’s Bloodline is More Powerful Than Ever

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Game Day Prep

AriensCo equipment ensures Gillette Stadium remains fully operational and safe — whatever the weather.

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Midwest Success

After adding Gravely to the mix, Burdick Street Equipment sees its best year yet.

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Wheeler Dealer

In just three years, newcomer Northern Kentucky Equipment has grown into a million-dollar Gravely and Ariens dealer by focusing on one customer at a time.

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Viva Italia

With historic roots in snow, a family business in northern Italy looks to a future in grass.

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H-2B Visa Update

What you need to know about hiring temporary help.

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Mammoth Machine

Ariens introduces a powerful and innovative ride-on snow vehicle that is the first of its kind.

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Hospitality the AriensCo Way

The company created new event spaces at its headquarters that are open to the public and offer resort-level amenities.

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High Climber

Sasha DiGiulian is one of the world’s most talented and prolific professional rock climbers. She’s partnered with AriensCo to help promote a love for outdoor spaces.

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Pack Some Power

FusionCore is the new energy behind the Gravely Pro-Turn EV electric mower and it’s something you haven’t seen before.

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Teamwork Makes the Dream

Celebrating its 25th anniversary in 2021, Ryco Landscaping is pulling through the pandemic with strong teamwork, commitment and compassion.

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Reducing Wildfire Risk

How to you help your residential customers prep their lawns for fire season.

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Snow Power for Homeowners

Ariens is releasing two new snow throwers uniquely designed for homeowners who may be new to outdoor power equipment.

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Extended Family

MTI Canada’s 600-strong dealer network enjoys the same sense of family instilled by AriensCo amongst its employees, community and partners..

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Family Ties

Since 1893, Jordan Garden Center has maintained its focus on close relationships and high-quality service through many generations of the Glover family’s ownership..

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Generation Next

NALP CEO Britt Wood discusses how the landscaping and lawncare industries are changing as younger generations enter the workforce.

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Nurturing Nature

AriensCo has embarked on a major conservation project to restore oak savanna habitat at its headquarters in Brillion, Wisconsin. The effort will have positive benefits for the land and the animals that call it home, as well as AriensCo employees, visitors and residents.

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Southern Standards

Deep in the heart of Georgia, Campbell’s Lawn Equipment (Campbell’s) has steadily been growing an outdoor power equipment retail and distribution center for almost half a century. Keeping a meticulous eye on operations has helped the family-owned Gravely dealer rack up nearly 50 years of steady growth.

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Independent Streak

While earning a four-year college degree is a great option for many people, Chase Johnson is cutting a different path to success. Determined to define success on his own terms, the 19-year-old is the owner of Chase's Yard Care and Landscaping and Deep Roots Nursery.

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Eastern European Experts

When Zvonimir Cvitanušić set up his power equipment company Scheda in Zagreb, Croatia, in the summer of 2008, he didn’t expect what came next — a massive financial collapse and global recession. Firm in his belief that things would eventually turn around, Cvitanušić persevered for the first few years as Scheda’s only employee.

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Helping Hand

AriensCo may be one of the biggest manufacturers of outdoor power equipment, but it’s people that have always been at its center. Its Five Core Values — Be Honest, Be Fair, Keep our Commitments, Respect the Individual and Encourage Intellectual Curiosity — are focused on the people that contribute to its success, including the surrounding community of Brillion.

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Academy Overhaul

In late 2018, AriensCo announced the Ariens Academy. The goal was to open a variety of educational opportunities for employees and dealer partners so they could develop both personally and professionally, honoring the company’s core value to encourage intellectual curiosity.

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Skills Support

AriensCo has a long history of supporting education in a variety of different ways. Whether through the Ariens Foundation, the AriensCo apprenticeship programs or the Ariens Service School, the company continually invests in the people and skills that will come to define its future.

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Certified Dependable

Power equipment can only be as good as the sum of its parts. That’s why AriensCo has invested in a new Product Verification Center (PVC), a multimillion-dollar, state-of-the-art testing facility in the heart of Brillion.

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OSHA Ready

Whether you’re a seasoned landscaper or just getting your start in the industry, it’s important to understand how OSHA impacts your company. OSHA is the Occupational Safety and Health Administration, a government body that enforces the best safety protocols for nearly every industry in the U.S.

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Mega Draw

Twin City has opened a new superstore in West Monroe, Louisiana, that transcends the norms of traditional retail power equipment dealerships.

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Early Mover

Mike Andes read all the finance books at the local library by the time he was nine. By age 13 he was a pre-med student at Western Washington University and by age 17, he was practicing medicine in Kenya.

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Local Scholars

Since the Ariens Foundation was founded in 1967, it has focused on community and education. In 2019 the foundation awarded 21 scholarships that totaled $23,000 and invested over $3 million in local education, including $1.2 million in STEM education.

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Design Prowess

AriensCo's industrial design process has produced machines that are durable, reliable and easy to use — the hallmarks of great design engineering.

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Service Leadership

Military veterans are sprinkled throughout AriensCo and they’re not easily picked out. Too humble to wear their service on their sleeves, they don’t always speak of their time in the Armed Forces.

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A Cut Above the Rest

RapidCare is set to reshape how AriensCo handles parts, service and support for its customers. A new building has been specifically engineered to provide efficient parts and service operations.

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Tropic Talent

Though AriensCo is a uniquely American company, the last few decades have seen the outdoor power equipment maker winning new customers on a global scale - from mowing soccer fields in South America to clearing snow from roadways in Europe.

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Lifetime Learner

Eddie Brown is a busy guy. He not only manages Brown Brother’s Lawn Care with his brother, Kenny, he’s also a full-time student at Wichita State University.

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Feature Presentation

The sun has barely broken the horizon. A man rises from bed to see his neighborhood freshly covered in snow. He heads out into the snow with his Ariens snow blower. The man blows the snow from his driveway and sidewalk, but he doesn’t stop there.

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Shaping the Landscape

To some, outdoor power equipment is simply steel pulled from the earth, refined, bent into shape and kept in a garage. To others, the original Gravely Tractor is a machine that helped hardworking families overcome challenges.

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Lifelong Journey

The Barry family is an institution in southern Florida. For the last 50 years, the family has owned and operated Barry’s Gravely Tractors, one of the state’s most premier dealers of outdoor power equipment.

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A World Away

For the first time in the company’s history, AriensCo is selling its industry-leading lawn mowers in China. Long considered one of the toughest markets to gain a foothold, China is full of opportunity.

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Clear Communication

New Dealer Advisory Council member Bryan Rottier loves getting behind the scenes. He calls himself a “knowledge nerd” and likes to learn how things tick.

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Renovate and Rejuvenate

For a company like AriensCo to exist for nearly a century, it must remain in a constant state of renewal and revitalization. Renovation and rejuvenation are the keys to staying on the leading edge of the lawn and garden industry.

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The Playbook

After getting into landscaping in 2008 and starting It’s HIS Turf in 2010, Blake Hawthorn has experienced the highs and lows of business ownership.

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Forward Focus

William Hellebuyck was given an ultimatum from his wife Jean: clean the lawn mowers and excess engines out of his garage — or use them to start a business.

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American Evolution

Gravely is rolling out mowers that bring a bevy of additional features and design improvements over previous generations. The lawn and garden industry is a competitive field, and continuous improvement is the key to staying ahead of the game.

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Eco-Conscious

No longer do people only look for quick and inexpensive. Buying habits have changed and consumers value a company’s ethics more than ever before.

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Winds of Change

West Virginia has a long history of industrial innovation. The Mountain State has been providing energy to the United States for decades and it’s sticking to that tradition in the new millennium.

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Renewal & Remembrance

Groggy but eager volunteers congregate in the hotel lobby for a cup of coffee and a muffin at 4:45 a.m. before boarding buses to Arlington National Cemetery. Just as the sun breaks the horizon, they file into seats for the “Renewal and Remembrance” welcome ceremony.

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Fighting Fire with Fire

Parched lands are the norm in a state that lies in some of the country’s driest climate zones. Texans often deal with drought’s more dangerous cousin: wildfires. In 2011, Texas experienced one of the worst droughts it had seen in decades.

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Investing in Selflessness

The dynamic between Ernie DeWinne and his employees is without comparison in 21st century business. There’s no hierarchy; even responsibilities like cleaning the toilet can fall on the owner because it instills teamwork across the departments.

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A Cut Above

In October 2018, Gravely introduced updates to its Compact-Pro series of commercial zero-turn mowers. While both models retain their geometry, the facelift incorporates design features consistent with Gravely innovation and styling.

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The Coming City Scape

In 2008 humanity crossed a new threshold. For the first time in its history, more than 50 percent of people were living in cities. Experts predict that 66 percent of the world’s population will be city-dwellers by the year 2050.

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Ultimate Validation

Deep in the heart of Florida, miles away from any major metropolis, is the Sebring International Raceway. For 360 days a year, the track is quiet. On those other five days, thousands gather for a premier event in motorsports, the 12 Hours of Sebring.

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Boosting Brillion

The home of AriensCo, Brillion, Wisconsin, is a small and spirited city of 3,200 residents, all of whom contribute to a great sense of community.

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Vines in the Valley

MLB player Chris Iannetta uses an Atlas JSV to navigate the stunning landscapes of the Jack Winery vineyard, 2,100 feet up in the Atlas Peak Appellation of Napa Valley. It's one of the most fertile pieces of land in the world.

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Successful Strategy

Blake Hawthorn never planned to become a landscaper, seeing is simply as a way to fund an education in business for an eventual architecture career.

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Advancing RapidCare

The motto behind RapidCare™, “You call, we haul,” goes beyond shipping parts at a moment’s notice.

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Forward Thinking: An Industry of Change in Holland

Traveling on behalf of one of the Netherlands’ most distinguished distributors of outdoor power equipment, Peter Helthuis was confident a meeting with AriensCo could change the makeup of his company.

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Growing the Community

When he was 20 years old, Mel Edinger’s soon-to-be wife Donna asked him, “Don’t you think it’s time you got a job?” Just 48 years later, Edinger retired from AriensCo.

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Such Great Heights

Managing a snow removal company in the Alps is like trying to tame the weather itself. So says Ronald Hrnecek, general manager of Hochfilzer, an equipment seller in Austria that specializes in snow and lawn products.

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Seeking to Maintain

It took only 45 days last winter for the team at Twin Oaks Landscaping to experience the amount of snow that typically takes a year in its region.

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Influencers

Marcus McCall is an expert on two fronts. Not only does he help run McCall's Lawn Care, he also connects with the more than 5,000 people who follow his daily posts that showcase the Viera, Florida-based company's work.

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Gravely Mow the Distance Event

When the days started to finally heat up, so did Gravely's "Mow the Distance" campaign, its annual Spring season kick-off event.

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Golden Opportunity

Today, we know a snowmobile market that consists of four manufacturers selling machines to a niche group of enthusiasts. But from the mid-1960s to 1970s, the industry was equal to a boomtown during the Gold Rush Era.

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Honoring the Fallen

Tony LoCasto and his 39-person crew maintain the National September 11 Memorial & Museum, eight acres of Manhattan that pay tribute to those who died in the attacks on 9/11/01.

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Growing the Industry

The National Association of Landscape Professionals (NALP) is the national trade association that represents nearly 100,000 landscape industry professionals in the United States, Canada and abroad.

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Reaching the Zenith

AriensCo has rolled out a new zero-turn lawnmower in Europe, the Ariens Zenith™, following significant demand in the region for a larger cutting machine.

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Industry at Work

The National Association of Landscape Professionals (NALP) has its sights set on the industry's workforce shortage and launched an effort to grow and develop its trade and workforce.

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Bringing It All Back Home

Walk into any room at the AriensCo headquarters and you will find the company’s Core Values: be honest, be fair, keep our commitments, respect the individual, and encourage intellectual curiosity.

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Blank Slate

For decades, AriensCo has steadily enhanced and optimized its manufacturing to produce higher quality products more efficiently What does such a company do when it's time to overhaul for another century of success? Start with a blank slate.

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Social Media and You

Trey Driver, owner of Big Buck Mowers and Equipment in Bonham, Texas, is a big believer in social media.

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Pushing Forward

Main Street Mower first opened its doors in 1994 with a 1,200-square-foot shop in Winter Garden, Florida. The family-owned company now occupies a 26,000-square-foot shop that sits on six acres.

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Healthy Inventory

Desjardins Sport knows something about Ariens snow removal equipment. They've been selling Ariens product since the 1960s, and now it sells every model in both the Ariens lawn and snow product lineups.

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Evolving Landscape

The Outdoor Power Equipment Institute (OPEI) is an international trade association that acts as a voice for the industry, representing power equipment, engine and utility vehicle manufacturers and suppliers.

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Swiss Army Knife or Snow Blower?

Snow blowers were a great step forward for homeowners when it came time to clear sidewalks and driveways of snow. The next great advancement enables snow blowers to gain more traction on those pathways.

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Discovering New Talent

Mike Bell is a 30-year veteran of the outdoor power equipment industry and knows how difficult it can be to attract high-quality service technicians.

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Nextgen Business

Did you know that only 30 percent of family-owned companies last into a second generation, and then only 12 percent last a third generation?

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Business Altering Decision

When Lachine, Quebec, Canada-based company Matériaux et Équipements Marina opened its doors in 1976, it operated as a lawn and garden center. It quickly became popular among landscapers by selling trees, shrubs, soils, mulches and more.

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Rapid Response

When AriensCo introduced its newest division, RapidCare, one of the primary goals from the outset was to deliver an industry-leading customer experience after they purchase equipment from any of the company's brands.

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Overcoming Tragedy

The news was portraying the approaching storm to be worse than Hurricane Katrina, which ravaged the New Orleans metropolitan area in 2005. K&S Outdoor Power was right in line with the storm.

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Learning How to Grow

When Wade Martin founded Martin Landscape Inc. nearly 15 years ago, he didn’t think much about training.

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When Passion Meets Business

Perched in the front window of Gravely Hockessin is an early 1940’s Gravely motorized plow sitting in stark contrast to two brand-new Gravely Pro-turn^™ models on the shop’s floor.

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Building For the Future

For more than 50 years, the AriensCo Foundation has been a mainstay in the same city where the Ariens family constructed its first factory. In its half-century of existence, the foundation has donated millions of dollars to help local youth.

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Peak Productivity

The state of Florida is well known for its beautiful golf courses, homes and apartment complexes that blend in naturally with the local landscape.

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The New School

AriensCo has always had education at its core, and the new Ariens Academy and Francis Ariens Service School are bringing the company's efforts to a new apex.

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Innovation: A Family Tradition

When Dan Ariens took on the role of chairman and CEO of AriensCo in 1998, he represented the fourth generation of the Ariens family to take the helm.

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Applications Rising

Miron Construction has a challenge on its hands -- an increasing need for flexible work vehicles for a variety of applications surrounding its large-scale construction projects.

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The Great H-2B Debate

Hundreds of landscapers flooded Capitol Hill in July to educate Congress on the importance of H-2B visas, as part of the 22nd annual National Association of Landscape Professionals (NALP) Legislative Days on the Hill.

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RapidCare

AriensCo is launching a new service division to dramatically improve its after-purchase parts and service support for dealers and professional end-users: RapidCare.

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Unmatched Versatility

Stanley "Dirt Monkey" Genadek is no stranger to landscaping, considering he started working in the field at the age of 13.

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Quality Service & Peak Demand

When Massachusetts has a tax-free weekend, count on hundreds of people storming through the doors of Westborough, Massachusetts-based power equipment dealer, Boston Lawnmower.

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Powerful Partnership

It's not often that the president and CEO of a large landscaping company with six locations scattered across a state is seen behind the controls and operating equipment.

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Capturing History

AriensCo is hard at work on the all-new AriensCo Museum. It features 14,000 square feet of display space and a full-size replica of Henry Ariens' garage, where AriensCo started.

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Giving Back

Family, community and education have always been important to AriensCo, so it's no wonder that when Founder Henry Ariens' youngest son Francis created the Ariens Foundation, it would be built on these tenets.

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