Newsroom Archives

AriensCo is a recognized leader in the outdoor power equipment industry known for its superior quality products that stand the test of time. We’re happy to help you tell your story. The AriensCo media room makes it easy to stay up to date on the latest company/product news and industry trends.

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The 90-year brand is sponsoring ski and fat tire bike competitions, and more in Brillion

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Complimentary tubing available for visitors to Titletown 

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The 11-stop journey expands dealer readiness to serve more customers

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Ariens APEX® Limited Edition celebrates 90 years of unrivaled expertise

New zero-turn mower honors past while bringing premium modern features

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Gravely® adds new high-slope, high-grass brush mower to commercial lineup

The OVIS brings accessibility and safety to challenging jobsites

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Gravely® adds new zero-turn to residential portfolio, expanding access to brand’s benefits

The Gravely ZT’s size and price make the case for yards previously dominated by garden tractors

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Gravely® adds gasoline power options to compact utility loader lineup

The new AXIS™ 100 opens a cost-friendly solution expand business and improve efficiencies with less labor

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Anoop Prakash joins AriensCo as Americas Executive Vice President

Prakash replaces Nicholas Ariens who was promoted to President and COO

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AriensCo President and COO Larry Weyers announces retirement

Weyers to continue through June 2024 to usher in leadership transitions

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Nicholas Ariens promoted to AriensCo President and COO

Ariens replaces Larry Weyers who will retire June 30, 2024

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AriensCo embarks on nationwide road show

The outdoor power equipment manufacturer is visiting cities across the U.S. to show off a wide range of new Gravely and Ariens jobsite, lawn and snow equipment.

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Ariens Nordic Center designated official U.S. Biathlon training site; Ariens renews sponsorship

AriensCo's partnership with U.S. Biathlon Association strengthens commitment to the sport

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New Mike Ariens Run/Walk to debut in Brillion Aug. 19

The inaugural family-friendly race promotes health, wellness, and community

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Ariens IKON ONYX™ makes a bold statement

New zero-turn lawn mower for homeowners features black on black paint finish and extra features for comfort and performance

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AriensCo earns Wildlife Habitat Council Gold-Level Certification

AriensCo recognized for environmental excellence in transforming 200 acres into conservation projects to support native species

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New RAZOR line leverages AriensCo engineering expertise to bring innovation to the market

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AriensCo 'Free Tubing Day' at Ariens Hill rescheduled for Feb. 7

Complimentary tubing available for visitors to Titletown 

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Ariens Nordic Center hosting first competition

Cross country skiiers ages U10-U-20 to ski at the Ariens Noridc Center CXC Junior and Youth Cup competition Jan. 28-29. Entry is free for spectators.

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AriensCo offering 'Free Tubing Day' at Ariens Hill Jan. 31

Complimentary tubing available for visitors to Titletown 

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Bellin Health building new state-of-the-art clinic in Brillion Works District

Community input, city, and business partnerships shape new clinic design.

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Ariens Hill now open for tubing

Opening in conjunction with start of Winter Jubilee Warm Up

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New Ariens® and Gravely® offerings include lawn and snow equipment for both residential and commercial markets

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Crowds experience biathlon at new Ariens Nordic Center

Open House provides the community a glimpse into biathlon while meeting the U.S. Biathlon Team and taking a shot a biathlon 

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Northern Tool + Equipment Introducing Ariens ‘King of Snow’ Sno-Thros®

The partnership between the two family-owned companies will bolster Northern Tool’s snow-removal offerings with the addition of seven models of Ariens Sno-Thros

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Wisconsin-based companies find common ground in the yard

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Sean Becker to be the first-ever Ariens Nordic Center general manager

We are delighted to welcome Sean Becker to the AriensCo team as the first-ever general manager of the Ariens Nordic Center.

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Ariens Company Named Business Friend of the Environment by Wisconsin Manufacturing & Commerce

AriensCo recognized for efforts to restore native species and 
enhance biodiversity on its corporate campus

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AriensCo's Gravely brand sponsoring NASCAR driver Josh Bilicki

Bilicki returns to Wisconsin for the NASCAR Xfinity Series effort at his home track, Road America, on Saturday, July 2

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AriensCo celebrates opening of new distribution center

The Bullitt County Chamber of Commerce and Shepherdsville, Kentucky, businesses welcomed AriensCo to the community at a ribbon cutting and open house

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Ariens Company establishing operations in Fayetteville, Tennessee

Tennessee Gov. Bill Lee and Commissioner Bob Rolfe helped announce the new facility and creation of more than 350 new jobs

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Summer Music Series is back at AriensCo’s Stone Prairie event venue

Enjoy free music and the outdoors all summer long


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All Brillion High School graduates get job offer

AriensCo provides the entire graduating class from Brillion High School with employment opportunities

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AriensCo purchases Thomas Equipment

Expanding product line with new Mini-Skid Steer line under Gravely brand coming Fall of 2022

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Ariens Nordic Center Kickoff event hosts Olympians, Nordic enthusiasts and tourism groups

More than 200 people visited the worksite of the Ariens Nordic Center to tour the site, see construction progress, ask questions, and meet U.S. Biathlon Team Members and the Ariens Nordic Center designer.

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AriensCo introducing new work schedule, increasing wages to attract and retain talent

Changes will benefit both existing and new hourly employees in manufacturing jobs; AriensCo looking to hire at least 100 employees

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AriensCo to Partner with Country Superstar Craig Morgan

Morgan to help promote both Gravely and Ariens brands of AriensCo

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AriensCo awarded the 2022 Weyenberg Prize for business excellence

AriensCo is the proud recipient of the 2022 Weyenberg Prize for a large-sized organization presented by the University of Wisconsin Green Bay’s (UWGB) Austin E. Cofrin School of Business.

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Ariens Partners with American Birkebeiner

Global snow blower brand's inaugural year sponsoring time-honored cross country ski race

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Ariens Sponsoring U.S. Biathlon Team set to compete in 2022 Olympic Winter Games

The company recently announced the plans for Ariens Nordic Center in Brillion. 

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Ariens Nordic Center coming to Brillion

World-class facility to feature largest biathlon range in Wisconsin, 5 miles of trails and more

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Nick Ariens to lead new Americas Region for Ariens Company

Ariens promoted to executive vice president as part of global growth strategy

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Experience the Unexpected with AriensCo Hospitality

Brillion properties create reasons for guests to visit and delivers experiences to make them want to stay.  


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AriensCo Welcomes AS-Motor into Family of Brands

Acquisition of AS-Motor GmbH expands AriensCo’s international reach

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AriensCo Reveals New Ariens® and Gravely® Products at GIE+Expo, 2019

AriensCo unveiled a variety of new equipment and showed off a prototype at the largest outdoor power equipment trade show in North America.

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Companies with a Strong Brand

Our Recap of the 2019 AriensCo Dealer Summit

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AriensCo to manufacture zero-turns in Britain

AriensCo has announced that production of Ariens brand zero-turn mowers will commence at the company’s factory in Great Haseley, Oxfordshire. 

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AriensCo participates in 23rd annual Renewal and Remembrance

On Monday, July 15, AriensCo joined nearly 600 volunteers from across the landscaping industry to participate in the 23rd annual Renewal and Remembrance in Arlington National Cemetery.

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Habitat’s Rock the Block comes to Brillion

Community revitalization project renews energy in Brillion.

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Bazaar After Dark Coming to Brillion

A night market on a whole new level

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Ariens® and Gravely® dealers gather for the 2018 AriensCo Dealer Summit

Celebrating success and planning for the year ahead​

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This is AriensCo

Year 85 celebrates our passionate people and introduces a rebranded presence

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Ariens Company Partners Up to Change Community Landscape

Vande Hey Company, Inc. partnered with Ariens Company donating time and materials to enhance the curb appeal of the Labyrinth Garden at the First Congregational United Church of Christ, located in Appleton, Wi.

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Ariens Hill Now Open at Titletown Park

Ariens and the Green Bay Packers today announced the opening of Ariens Hill in Titletown, adjacent to Lambeau Field.

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Ariens Partners with Green Bay Packers to Sponsor Ariens Hill at Titletown

Ariens​ has entered into a partnership with the Green Bay Packers to sponsor the new hill in Titletown, adjacent to Lambeau Field

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Dan Ariens Joins Road America Board of Directors

"Road America holds a rich heritage for motorsports enthusiasts, and I look forward to working with the board and staff to continue to grow its legacy," says Dan Ariens, Chairman and CEO of Ariens Company.​

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Dan Ariens Receives Award for Leadership in STEM Education

​Dan Ariens, Chairman and CEO of Ariens Company, recently received the Visionary Award for leadership in the area of STEM education from the NEW Manufacturing Alliance.

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Ariens Company and City of Brillion Work Together to Purchase former Brillion Iron Works Property

​Ariens Company plans to work with the Brillion Redevelopment Authority Commission (RDA) to acquire the former Brillion Iron Works (BIW) property located at 200 Park Avenue in the city of Brillion.​​

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Ariens Company Awarded National Joint Powers Alliance Contract

​Ariens Company was awarded a national cooperative contract by the National Joint Powers Alliance (NJPA) in October, 2017.

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Ariens Company Recognized as 2017 Wisconsin 75 Company

​Ariens Company has again in 2017 been recognized by Deloitte as a Wisconsin 75 Company.​​

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Ariens Company Unveils In-House Kitchen, Mowtown Cafe, at Corporate Headquarters

​Ariens Company recently unveiled the latest addition to its employee benefit program, an in-house kitchen and cafe, dubbed Mowtown Cafe, which offers employees a retreat and place to purchase a variety of lunch options -- all wit hout having to leave the building. ​

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Ariens Company Donates $10,000 to Equipment Dealers Foundation’s Disaster Relief Fund

In 2005, when Hurricane Kat​​​rina devastated New Orleans, the EDA’s foundation created a disast​er relief fund.

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Ariens Company Names Larry Weyers Group President of Equipment Business

​Ariens Company has named Larry Weyers Group President – Ariens Power Equipment, effective September 5, 2017.

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Ariens Company Conservation Projects in Full Bloom

​Ariens Company has been working to establish conservation projects on its 250-acre campus for the last several years, and all of the projects are coming into full bloom this summer.

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Ariens Company Invests in Brillion Elementary School STEM Center

​The Ariens Company Foundation recently contributed to a new STEM learning center at Brillion Elementary School, located in city where the company has its corporate headquarters.​​

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Brillion Power Equipment Hosts Grand Opening and Ribbon Cutting

Ariens Company hosted a grand opening and ribbon cutting at Brillion Power Equipment, celebrating the company's new concept store.

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STEM ‘Exploration Station’ Opens at Brillion Elementary School

​The Brillion School District hosted the dedication of its new STEM (Science, Technology, Engineering and Math) education center at Brillion Elementary School.​

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Ariens Company to Open Concept Store in Brillion, Wis.

Ariens Company announced it has begun construction on a new concept store in Brillion, Wis., located directly across the highway from its global headquarters.​

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Ariens Company Moves into New 600,000-Square-Foot Distribution Center

Ariens Company has signed a lease for a 600,000-square-foot building in Kenosha, Wis., for the site of its new distribution center.​

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Gravely Display Added to AriensCo. Museum in Honor of Brand’s 100th Anniversary

​AriensCo. has renovated its museum in Brillion, Wis. to include a new display dedicated to the Gravely® brand of professional outdoor power equipment, in honor of the 100th anniversary  of the original "Gravely Motor Plow " patent awarded in 1916.

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Ariens Company Introduces New Logo for Ariens® Brand

​Ariens Company launched a new logo for the Ariens® brand of outdoor power equipment this week.

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Ariens Company Core Values

​When Dan Ariens became Ariens Company's president and CEO in 1998, he took it upon himself to develop a set of core values to define the way he, the company and its employees approached business and day-to-day work. Ariens Company and its family of employees strive each and every day​ to be honest, be fair, keep our commitments, respect the individual and encourage intellectual curiosity.​​

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Ariens Company Hosts High School Students on National Manufacturing Day

​Ariens Company welcomed 170 students from six area high schools to its Brillion, Wis. plants to celebrate National Manufacturing Day on Friday, Oct. 2.

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Ariens Company Announces Expansion

​Brillion, Wis. (Aug. 11, 2015) – Ariens Company will invest more than $9 million to upgrade and expand the current product development facility at its Brillion, Wis. headquarters. The new Ariens Company Design and Development Center will be constructed in three phases over the next three years. The 45,000 sq. ft. facility is expected to be complete by fall 2018.

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Countax becomes Ariens Company Limited

Countax Limited​ has changed its name to Ariens Company Limited, to become the UK arm of the Wisconsin, USA-based Ariens Company.​

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Ariens Company Nature Explore Classroom Opens in Auburn, Nebraska

​Pre-school and elementary school children in Auburn, Neb., now have access to a 7,000-sq.ft. interactive learning garden that offers opportunity for both play and education. The new Ariens Company Nature Explore Classroom opened to the public on April 28, 2015.

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Gravely JSV Wins New Product Award

​Landscape and Irrigation announced its selections for the "Twenty for 2015" new product awards this week, and the Gravely Atlas JSV took home the prize in the UTV category.

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Gravely® Landscapes and Beautifies Harbor House Domestic Abuse Shelter as part of NALP Day of Servic

In celebration of Earth Day, Gravely® took part in the National Association of Lan​ds​cape Professionals' (NALP) Day of Service Event. ​

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Ariens Company Featured in New Book on Management

Ariens Company is featured in Jacob Stoller's new book The Lean CEO​.

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Dan Ariens Receives 2015 National STEM Education Partner of the Year Award

​Ariens Company Chairman and CEO, Dan Ariens, received the 2015 National STEM Education Partner of the Year Award from the Wisconsin Technology and Engineering Education Association (WTEA) and the International Technology and Engineering Education Association (ITEEA). The award was presented during the ITEEA annual convention held in Milwaukee, Wis.

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Ariens Company Awarded Government Contracts

​Ariens Company has received awards for several new state government and cooperate government purchasing contracts​.

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Gravely Sponsors PLANET Student Career Days

​Gravely® is supporting 2015 Student Career Days as a Silver Sponsor for the ninth consecutive year. ​

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Team Ariens 600 Combined World Champion!

​Wide-banked oval turns and exciting races proved no match for Ariens employee and snowmobiler, Josh Wilson, as he and the Ariens Arrow Team brought home the 2015 600 Combined World Championship.

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Michael Ariens Dedication: 1931-2015

​​Mike leaves with us a legacy of his personal leadership style… a strength of character that people who work with him want to emulate. As a leader he was thoughtful, and insightful with a great sense of humor. As a businessman he was pointedly committed to the company's purpose: to care for our customers like they were part of the family.​

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Ariens Company Recognizes Its Veterans

​Ariens Company would like to thank the veterans who have sacrificed so much so that we could have a better life and a country to call home. Today, we honor these brave men and women who fought for our country, and we personally want to thank our Ariens employees who have served.

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Congratulations to Mike Ariens on 55 Years of Service!

​The best way to invest in the future is by building on the values of the past.

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Ariens Company Donates to Complete Outdoor Classroom

​Ariens Company announced a $25,000 donation to complete the development of a Nature Explore Classroom in Auburn Neb. This project is a joint effort between community, schools, and businesses.

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Ariens Summer Internship Program

​As part of Ariens' interactive internship program, 18 Brillion summer interns had the exclusive opportunity to present to the Executive Team regarding their summer projects on Monday, August 11. This event gave the interns experience with project planning and public speaking, which ties to the intern program's goal of giving participants "real world" skills. Additionally, it gave the interns the chance to show how they were empowered to impact the company and how this summer helped them develop professionally, which demonstrates Ariens' philosophy of "Our Legacy, Your Future."

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Two Ariens Managers Receive DOD Patriot Award

​Two Ariens Company employees were recognized today with the Patriot Award from the Department of Defense operational committee, Wisconsin Employer Support of the Guard and Reserve (ESGR). Dan Barker, Value Stream Manager, and Dave Lutterman, Manufacturing Leader, received the award which honors individual supervisors for their support of Guard and Reserve employees. Nominations must be made by service members or their spouses.

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Gravely Sponsors Planet Event at Arlington National Cemetary

Volunteer landscape and lawn care professionals from across the country will spend the day mulching, cabling, and installing lightening protection for trees, pruning, planting and liming and aerating more than 200 acres. This is the largest green industry day of service in the country valued at more than $250,000.​

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Ariens Company Summer Internship Program

Over 100 people applied for internship positions in Engineering, Industrial Design, Supply Chain Management, Value Stream Management, IT, and Human Resources.

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Ariens Company Videos Chosen as Telly Award Winners

​Telly Awards honor the very best film and video productions ranging from groundbreaking online video content to outstanding local, regional and cable TV commercials and programs.

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Are You Interested in Becoming an Ariens Company Dealer?

​We realize having a strong dealer channel is one of the most important aspects of our business, so we are making it our focus to enhance this area by increasing our dealer base to provide adequate support for our customers before, during and after they purchase equipment.

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Ariens Company Sponsors Earth Day in Auburn, NE

​Earth Day events include a park clean-up, electronic recycling, 5K Fun Run/Walk, Youth Field Day, Wellness Fair and Home & Garden Show.

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Polaris Announces Partnership with Ariens Company

Alliance will offer both companies new strategic opportunities to grow in adjacent markets

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Ariens Company Receives Manufacturing Award of Distinction

​The award recognizes manufacturers who set themselves apart from the rest of the industry, according to Advance.

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Ariens 80th Anniversary

​Ariens Company 80th Anniversary Celebration produced many great memories for everyone involved including family, employees, dealers and friends.

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Ariens Company Celebrates 80th Anniversary

​Ariens recognized 16 families who have worked for Ariens Company for three or more generations.

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Søvde Named Yamabiko Distributor in Denmark

Ariens Company anno​​unces that Norwegian outdoor power equipment distributor Søvde has b​een named the distributor for Echo® and Shindaiwa® products in Denmark effe​​ctive May 1, 2012. ​ ​

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Ariens Company Donates New Sno-Thro to Retired FDNY Chief Richard Picciotto

​Ariens Company donates a new Professional 28 Sno-Thro® model to retired FDNY Chief Richard Picciotto.​

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Green Media Names Dan Ariens One of "Most Influencial People in the Green Industry"

Green Media Names Dan Ariens One of "Most Influencial People in the Green Industry".

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Dan Ariens Inducted into Association for Manufacturing Excellence (AME) Hall of Fame

Ariens Company President and CEO, Dan Ariens, was inducted into the Association for Manufacturing Excellence (AME) Hall of Fame at an awards ceremony on October 16, 2012. ​

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