DENVER (Jan. 7 , 2026) —Alterra Mountain Company is proud to announce a new partnership with Ariens Company, a renowned family-owned, Wisconsin-based company that manufactures quality, high performance products for all-seasons. As part of the partnership, Ariens will serve as the Official Snow Removal and Lawn Care Equipment at two Alterra Mountain Company properties, Deer Valley Resort in Park City, Utah, and Sugarbush Resort in Warren, Vermont. The Ariens brand will play a vital role in the year-round maintenance and development of these world-class facilities.
“Operations on and off the mountain are essential to the guest experience, and AriensCo will play a large role in that throughout the year,” said Ryan Blanchard, VP of Partnerships, Alterra Mountain Company. “Their commitment to excellence and service is a natural fit and we look forward to the positive impact they will have at our destinations.”
AriensCo has established itself as a leading manufacturer of outdoor power equipment, specializing in snow blowers and zero-turn lawn mowers. Located in Brillion, Wisconsin, the company has a rich heritage dating back to its founding in 1933 and has become synonymous with durable and reliable equipment for both consumers and professionals.
“AriensCo is a family-owned company fueled by a passion for the mountains, winter sports and building high quality products for toughest conditions,” said Stephen Ariens, Chief Revenue Officer. “Our equipment delivers solutions that help businesses work efficiently and empower homeowners to maintain their properties with ease. As the King of Snow, we’re committed to giving you more time outside on the slopes by clearing the way—literally.”
AriensCo has a long history of supporting winter sports through partnerships with Ski Utah, the U.S. Biathlon Olympic team, New York State’s Olympic Regional Development Authority which includes the Olympic Center, Olympic Jumping Complex and Mt Van Hoevenberg (Lake Placid, NY), as well as Belleayre Mountain (Highmount, NY), Gore Mountain (North Creek, NY) and Whiteface Mountain (Wilmington, NY) ski resorts. AriensCo built Ariens Nordic Center in Brillion, Wisconsin, and is title sponsor of Ariens Hill in Titletown at Lambeau Field in Green Bay, Wisconsin.
The partnership between Alterra Mountain Company and AriensCo aligns a shared commitment to excellence, quality, innovation, and the advancement of winter sport for all.
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About AriensCo
Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, RapidCare, and AS-Motor® brand names. It also established AriensCo Hospitality in 2020 with two luxury event venues, Stone Prairie and Round Lake Farms. It opened Ariens Nordic Center December 2022. These venues are part of the mission to create reasons to visit the Brillion community. Visit AriensCo.com for more information.
About Ariens®
Ariens® is the original brand of AriensCo, headquartered in Brillion, WI. Ariens is the King of Snow®, a title earned for its full line of Sno-Thros® with more than 4 million snow blowers produced since 1960. Ariens is the #1 selling brand of two-stage Sno-Thros® in the world. Our machines are passed down from one generation to the next. The brand also features a full line of residential zero-turn lawn mowers available at major dealers nationally. Designed, engineered, and assembled in the United States, Ariens delivers best-in-class quality and performance because only Ariens commits the personal, organizational, and manufacturing resources to ensure everything that leaves the factory floor is worthy of bearing the Ariens name. For more information, visit www.ariens.com.
About Alterra Mountain Company
Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 70 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat, Winter Park Resort and Arapahoe Basin in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia. Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtn.co.
MEDIA CONTACTS:
Tara Perre
Director, Marketing, Communications & PR - AriensCo
TPerre@ariensco.com
920-756-5131
Kristin Rust
VP Communications
Alterra Mountain Company
krust@alterramtnco.com
01.07.26