Northern Tool + Equipment Introducing Ariens ‘King of Snow’ Sno-Thros®

BRILLION, WISCONSIN – Sept. 1, 2022 — Snow removal pros and homeowners staring down winter will now have a new partner to take on the snow as Northern Tool + Equipment announced it is offering Ariens Sno-Thros both in-store and online. Northern Tool’s partnership with Ariens brings two family-owned companies with Upper Midwest roots together to provide snow-removal solutions. 

As the ‘King of Snow,’ Ariens is the market leader in two-stage snowblowers that are unmatched in terms of durability. In all, Northern Tool will offer seven models beginning online September 1 and in-stores October 1. 

“Northern Tool has a long legacy of offering proven, quality equipment from top American brands, and Ariens is another great example of the type of brands we are excited to offer to our customers,” says John Bakke, Executive Vice President, Northern Tool + Equipment. “We are proud of this partnership with Ariens to add to our wide assortment of snow removal and winter-ready products.”

Ariens, which is based in Wisconsin, has produced more than 4 million snow blowers since the company began manufacturing them in 1960 at its Brillion, Wisconsin, facility. Ariens has led the industry for over 60 years with leading features like all-steel construction, dual-belt drive, and their Auto-Turn technology.

“Ariens has a rich tradition since 1933 making the best power equipment available to consumers,” says Nicholas Ariens, Executive Vice President, Americas Region, AriensCo. “Like Northern Tool + Equipment, we are a family-owned company, and that means we hold our products to a higher standard, and our customers have known that for generations.” 

About Northern Tool + Equipment
Family-owned Northern Tool + Equipment, based in Burnsville, Minnesota, has been a leading supplier of high-quality tools and equipment for 40 years, providing the right product solutions through direct channels, online and through 125 retail locations across 23 states. Along with a deep selection of hand, power and air tools, Northern Tool + Equipment carries a wide variety of products to match every job from DIYers to commercial customers — with more than 100,000 tools and equipment ready to ship. In addition to its retail and online experience, Northern Tool is also a manufacturer of products through its private label brands of NorthStar, Powerhorse, Ironton, Klutch and more.

Learn more about Northern Tool + Equipment at and stay connected to Northern Tool through social media:

About AriensCo 
Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, RapidCare, Countax®, Westwood® and AS-Motor® brand names. It also established AriensCo Hospitality in 2020 with two luxury event venues, Stone Prairie and Round Lake Farms. It is adding the Ariens Nordic Center December 2022. These venues are part of the mission to create reasons to visit the Brillion community. Find us on the web: Join the team at Follow us on TwitterInstagram and LinkedIn. Like us on Facebook. Subscribe to our YouTube channel.