AriensCo to Partner with Country Superstar Craig Morgan

Brillion, Wis. (March 10, 2022) AriensCo is proud to announce a new partnership with country music entertainer and Army veteran Craig Morgan to represent its Gravely commercial lawn mower brand as well as Ariens, it’s residential snow and lawn mower brand.

"Craig is a ‘made in America’ country music icon whose personal values align well with our Gravely values of servant leadership, giving your all and building enduring relationships as well as of Ariens values of high standards, ambition and building community,” said Ron Marcellus, SVP of Sales and Marketing at AriensCo. “He’s a perfect fit with our hard-working, ‘tough as nails’ customers who give their all each and every day at home and in the farming and landscaping industries.”

Morgan is a multi-faceted entertainer, who has made a name for himself as a country music icon, TV personality, author, celebrated outdoorsman and patriotic Army veteran. One of country music's best-loved artists and member of the Grand Ole Opry, Morgan has charted 25 songs on Billboard and thrills fans with signature hits including “Bonfire,” Almost Home,” “Redneck Yacht Club,” “International Harvester,” “This Ole Boy,” “Wake Up Loving You,” and the four-week No. 1, “That's What I Love About Sunday.” Morgan’s most recent album God, Family, Country includes “The Father, My Son and the Holy Ghost”—his powerful tribute to his son Jerry – as well as his take on Gavin DeGraw’s smash “Soldier.”

Prior to his entertainment career, Morgan spent 17 years serving our country in the Army and Army Reserves. He remains an avid supporter of America's military personnel and has made 16 overseas trips to perform for our troops. Morgan is a recipient of the 2006 USO Merit Award and in 2018 was awarded the Army's Outstanding Civilian Service Medal, one of the highest awards the Department of the Army can bestow upon a civilian, in recognition of his significant dedication to our military men and women around the world.

His latest endeavor begins March 16 on CBS where he will put his survival skills learned in the military to work in the new TV series, “Beyond The Edge.” Morgan will live in the dangerous jungles of Panama, where he and other competitors will face off in epic adventures and endure brutal conditions, as they compete and raise money for their chosen charities. Morgan is competing for Operation Finally Home, which provides custom-built, mortgage-free homes to wounded veterans and their families.

Visit and engage with Craig on YUDU by visiting in addition to Facebook, Instagram, Twitter and TikTok.

Photo by Nate Griffin

About AriensCo

Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, RapidCare, Countax®, Westwood® and AS-Motor® brand names. It also established AriensCo Hospitality in 2020 with two luxury event venues, Stone Prairie and Round Lake Farms. It is adding the Ariens Nordic Center December 2022. These venues are part of the mission to create reasons to visit the Brillion community.