Anoop Prakash joins AriensCo as Americas Executive Vice President

Oct. 2, 2023 – BRILLION, Wis. – Effective today, Anoop Prakash is executive vice president for AriensCo’s Americas Region. Prakash joins the AriensCo Team replacing Nicholas Ariens who is now President and Chief Operating Officer, part of several leadership moves planned to prepare for Larry Weyers retirement June 30, 2024. (Read more about Ariens here and Weyers here.)

Weyers’ succession plan has been in the works for several years and involved mentoring and working directly with Ariens, who was executive vice president of the Americas Region since January 15, 2022. 

Weyers will continue to play an active role at AriensCo as an executive consultant to the AriensCo Executive Leadership, Americas Leadership and EMEAA Leadership teams. 

Prakash comes to AriensCo with more than 20-years-experience in a variety of roles. Most recently he served as President of REV Group’s Ambulance Division in Milwaukee.

“Anoop is a terrific leader and brings tremendous experience and skills to our business,” said AriensCo Chairman and CEO Dan Ariens. “He's an excellent fit with the AriensCo Culture, our Core Values and our vision statement of Passionate People … Astounded Customers. He is skilled in developing customer relationships in many different channels, while building a strong team of passionate people. He comfortably travels to customers both domestically and on many continents building business with his strong leadership acumen."
Nicholas Ariens added, “Anoop has an outstanding track record across a number of different businesses and industries that set us up well for continued growth in the Americas. Most importantly though, Anoop is an incredibly strong leader that fits our culture and core values perfectly.”

Prior to REV Group, Prakash spent ten years at Harley-Davidson as director of U.S. Retail Development and US Marketing & Market Development, and as managing director of Harley-Davidson Canada and Harley-Davidson India.

He held a variety of roles in industry and government prior to Harley-Davidson, including serving as a senior appointee in the George W. Bush Administration. Prakash is a former Captain in the United States Marine Corps where he served on active duty for four years. He has an MBA from Harvard Business School and Bachelor of Arts degrees in Economics and Public Policy from Stanford University.

“I am excited to join the AriensCo family and continue to build upon its rich history,” shared Prakash. “Ariens and Gravely products are world-class and a reflection of the dedicated employees and a culture of excellence. I look forward to partnering with AriensCo dealers and suppliers to innovate and grow in every segment.”

Prakash will lead all facets of AriensCo’s business in the region including Sales & Marketing, Product Engineering, Operations, Supply Chain, RapidCare, Human Resources and Finance. The Americas Region produces AriensCo’s Ariens Sno-Thro® snow throwers; Ariens® lawn and garden equipment; and Gravely® commercial equipment brands.

About AriensCo  
Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, RapidCare®, Henry’s Parts and Service®, and AS-Motor® brand names. It also established AriensCo Hospitality in 2020 with two luxury event venues, Stone Prairie, and Round Lake Farms. It opened Ariens Nordic Center December 2022. These venues are part of the mission to create reasons to visit the Brillion community. Visit for more information.