Oct. 18, 2023, Brillion, Wis. –
The Gravely® ZT was introduced today, giving more homeowners access to Gravely’s legendary product quality, durability and performance. The new residential zero-turn mower hits a price point comfortable for those watching their spending, and it’s available in sizes that work for smaller yards.
The Gravely ZT is on display at Equip Exposition, the outdoor power equipment industry’s largest trade show in Louisville, Kentucky. It is at the Gravely booth #7120 and on the outdoor demo site at the show from Oct. 18 through Oct. 20.
“Our longstanding reputation for building high-quality commercial mowers has always fueled a desire from homeowners to cut their own grass with Gravely DNA,” said AriensCo Residential Lawn Product Manager Will Pranghofer. “We’ve always maintained a healthy residential zero-turn lineup, but the ZT fills a gap for smaller yards where the ZT X, ZT XL or ZT HD might not be justified.”
Rebuking misconceptions that zero-turns are too big for smaller yards, the ZT is available in 34-, 42- and 52-inch deck sizes to work in yards with obstacles, tighter spaces and standard-size gates. The machine’s small footprint also takes up little space when storing in small sheds and garages.
“Pricing and sizing the ZT for a market segment where garden tractors have been popular is a great solution that allows more customers to experience the benefits of owning a zero-turn,” said Pranghofer. “Faster speeds and better maneuverability mean less time mowing and more time doing the things you actually want to do on the weekend.”
Compared to the multiple forward and back movements of a lawn tractor to make a turn, the independent set of Hydro-Gear® EZT® transaxles turn the ZT from one cutting row to the next in a swift, fluid motion. Those serviceable transaxles also drive the machine to a maximum forward speed of six miles per hour. Together, it greatly reduces the amount of time it takes homeowners to mow their lawns.
Though smaller, the ZT trades nothing to offer the Gravely benefits of power, durability, operator comfort, premium cut quality or ease of maintenance. The machine is built on a welded steel tubular frame, features options for fabricated steel decks, and has open access to engine maintenance points so users can complete oil changes on their own. A 16-inch high-back seat with a rear cutout keep operators cool and comfortable, and constant tension on the belts keep blade-tip speeds consistent for a professional-looking finish, every time.
Additionally, all models are furnished with reputable Kawasaki® FR-series engines.
“The value proposition on this mower is very high,” said AriensCo Senior Vice President of Product Engineering and Marketing Matt Medden. “Like all of our residential products, the ZT pulls design inspiration from our commercial lineup, and it’s backed by the Gravely name, meaning it comes with the support of our nationwide network of skilled dealers. New customers coming to the Gravely brand for the first time through the ZT will quickly realize what over 100 years of manufacturing experience does for them.”
The Gravely ZT is made in America at AriensCo’s world headquarters in Brillion, Wisconsin, and will be available exclusively through independently-owned and operated Gravely dealers in the U.S. and Canada beginning in spring 2024. For more information about the Gravely ZT, visit Gravely.com.
Access the complete Gravely ZT media kit here
Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, RapidCare®, Henry’s Parts and Service®, and AS-Motor® brand names. It also established AriensCo Hospitality in 2020 with two luxury event venues, Stone Prairie, and Round Lake Farms. It opened Ariens Nordic Center December 2022. These venues are part of the mission to create reasons to visit the Brillion community. Visit AriensCo.com for more information.
Gravely® is a brand extension of AriensCo. The brand features a full line of commercial zero-turn lawn mowers and other commercial job site equipment available at major dealers nationally. Designed for exceptional comfort and built with rock-solid dependability, Gravely has shaped the American landscape for more than 100 years. For more information, visit www.gravely.com.