Ariens®, the King of Snow®, strengthens reliability and performance
Oct. 22,2025, BRILLION, Wis. – Ariens®, the King of Snow®, is getting even stronger with focused engine enhancements to key snow removal products for Model Year 2025, aimed at strengthening reliability and performance across the lineup.
Ariens is introducing several key engine enhancements:
CLASSIC and COMPACTSno-Thro® models: Both series receive engine upgrades to improve efficiency and torque stability. The power increase ensures optimal performance in the harshest winter conditions, keeping Ariens ahead of the competition in the homeowner segment.
DELUXE Sno-Thro models: Gains increased fuel capacity, refined torque output, and improved power consistency for longer runtime and stable performance in heavy snow.
HYDRO POWER BRUSH 36: Receives an upgrade in its engine from a 277cc Kohler® engine to the 301cc Ariens® AX, delivering stronger torque, better load handling, and enhanced all-season versatility.
“These updates are part of Ariens’ ongoing commitment to refining product performance and standardizing the Ariens AX engine platform across the Snow portfolio,” said Derek Friesth, Director Ariens Brand Marketing. “We are committed to leading the marketplace in snow and are investing in long-term brand success.”
Ariens continues its tradition of building with the end-user in mind. The engine enhancements deliver several improvements including easier cold starts, reliable operation, and longer runtime. All of which have been rigorously tested through our Winter Field Test Program. Additionally, Ariens is streamlining parts to make servicing even easier.
“With Ariens, you are walking in the footsteps of five generations of hard work, integrity, and pride,” said Stephen Ariens, Chief Revenue Officer. “Since 1933 we’ve remained committed to being a family-run manufacturer based in the U.S. By designing, engineering and assembling our Ariens two-stage Sno-Thros in Brillion, we can focus on quality and reliability from start to finish.”
### About Ariens® Ariens® is the original brand of AriensCo, headquartered in Brillion, WI, since 1933. Ariens is the King of Snow®, a title earned for its full line of Sno-Thros® with more than 4 million snow blowers produced since 1960. Ariens is the #1 selling brand of two-stage Sno-Thros® in the world. Its machines are passed down from one generation to the next. The brand also features a full line of residential zero-turn lawn mowers available at major dealers nationally. Designed, engineered and assembled in the United States, Ariens delivers best-in-class quality and performance because only Ariens commits the personal, organizational, and manufacturing resources to ensure everything that leaves the factory floor is worthy of bearing the Ariens name. For more information, visit ariens.com.
About AriensCo Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, and AS-Motor® brand names. Its RapidCare® division provides service and support to dealers with parts, a call center and trained field service technicians. It started Henry’s Parts & Equipment in 2023, a will-fit aftermarket parts business. AriensCo Hospitality began in 2020 with two luxury event venues, Stone Prairie and Round Lake Farms. It opened Ariens Nordic Center in December 2022. These venues are part of the mission to create reasons to visit the Brillion community. Find us on the web: ariensco.com. Follow us on X, Instagram and LinkedIn. Like us on Facebook. Subscribe to our YouTube channel.
Oct. 22,2025, BRILLION, Wis. – Ariens®, the King of Snow®, is getting even stronger with focused engine enhancements to key snow removal products for Model Year 2025, aimed at strengthening reliability and performance across the lineup.