AriensCo embarks on nationwide road show

BRILLION, Wisconsin — (Sept. 21, 2023) — AriensCo, manufacturer of Ariens® and Gravely® brand equipment, has launched a nationwide Road Show and will travel to cities across the U.S. throughout October and November. The company is hosting events at marquee hotels in major cities and inviting outdoor power equipment dealers, landscapers and news media to join.
The AriensCo Road Show will make stops in Brillion, Wisconsin, Park City, Utah, Kansas City, Cincinnati, Ohio, Chapel Hill, North Carolina, Atlanta, Orlando, Gulf Shores, Alabama, Dallas, and a soon-to-be-announced location in the Northeast (full dates below). The events will feature new product demonstrations, the launch of a new parts brand, and most importantly, an opportunity for industry stakeholders to provide insights into the future of the industry. 
“The biggest goal of the AriensCo Road Show is to meet with equipment dealers and landscapers where they live and work. We want to learn more about the challenges and needs that are unique to their regions and gather feedback on how we can provide new equipment solutions for the future,” said Nicholas Ariens president and chief operating officer, AriensCo. “Our aim is to stand with these companies and help them grow their own businesses.” 
At each stop of the Road Show, AriensCo features a range of new products from its Ariens and Gravely brands. This includes equipment for both commercial and residential applications. AriensCo invites attendees to test drive the equipment on product demonstration fields and work with product specialists to determine what best fits their company’s needs.  
AriensCo is also launching Henry’s Parts and Equipment in conjunction with the Road Show. This new aftermarket parts brand enables AriensCo dealers to provide parts options to their customers that use equipment from a variety of equipment brands. Henry’s delivers high-quality parts that fit a wide variety of makes and models, including the most wearable parts that landscapers most often need to replace. 
“Henry’s Parts and Equipment is a one-stop-shop for all of our dealers’ parts needs,” Ariens said. “Through a service that supplies parts for nearly any brand of equipment, we can help landscapers become more efficient. They can work with their trusted dealer for all their parts and service needs and streamline their operations.” 
New updates to AriensCo’s RapidCare brand and Pinnacle Program will also be revealed during the Road Show. RapidCare is a division of AriensCo dedicated to providing service and support to dealers and end users through healthy parts availability, an expert call center and trained field service technicians. The Pinnacle Program is a dealer sales program designed to support independently operated equipment dealers through enhanced margin opportunities that will lead to stronger bottom lines.  
In addition to new product and service programming, the AriensCo Road Show will also feature a group breakfast and lunches, dealer recognition ceremonies, opportunities to meet with AriensCo leadership and much more.  
Full dates and registration: 
•        Thursday, Sept. 21 – Round Lake Farms – Brillion, Wisconsin – Includes Snow 
•        Monday, Oct. 2 – Sheraton – Park City, Utah – Includes Snow 
•        Thursday, Oct. 5 – Hilton – Kansas City – Includes Snow 
•        Monday, Oct. 9 – Cincinnati, Ohio – Includes Snow 
•        Tuesday, Oct. 24 – Chapel Hill, North Carolina 
•        Friday, Oct. 27 – Atlanta 
•        Monday, Oct. 30 – Orlando 
•        Thursday, Nov. 2 – Gulf Shores, Alabama 
•        Monday, Nov. 6 – Dallas 
•        Details for a road show in the Northeast will be available soon. – Includes Snow 
“The AriensCo Road Show is a tremendous opportunity for us to meet face-to-face with the equipment dealers and landscaping companies that make this industry tick,” Ariens said. “We are looking forward to tapping their wealth of knowledge while we show off the newest products and services that AriensCo has to offer. These events have the potential to impact the trajectory of the entire landscaping industry.” 
- End - 
About AriensCo 
Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, RapidCare®, Henry’s Parts and Service®, and AS-Motor® brand names. It also established AriensCo Hospitality in 2020 with two luxury event venues, Stone Prairie, and Round Lake Farms. It opened Ariens Nordic Center December 2022. These venues are part of the mission to create reasons to visit the Brillion community. Visit for more information.