AriensCo's Gravely brand sponsoring NASCAR driver Josh Bilicki

BRILLION, Wis. - AriensCo, Alpha Prime Racing and Josh Bilicki announced today that AriensCo's commercial brand Gravely will support Bilicki’s NASCAR Xfinity Series effort at his home track, Road America, on Saturday, July 2. Bilicki will have a busy weekend, as the Wisconsin driver will also compete in Sunday’s NASCAR Cup Series race for Spire Motorsports.

Gravely, a high-performance commercial zero-turn lawn mower brand of AriensCo manufactured in Brillion, WI, will serve as the primary sponsor on the No. 44 Alpha Prime Racing Chevrolet Camaro in the NASCAR Xfinity Series.  After a year’s absence from NASCAR, AriensCo and Gravely return after previously partnering with the Wisconsin driver for multiple past seasons.

“Josh has been an amazing ambassador for our Gravely brand,” said Peter Balistrieri, Director Digital Marketing & Marketing Communications.  “We’re looking forward to his continued partnership. He’s a perfect fit with our values of giving it your all, servant leadership and building enduring relationships."

Bilicki, who is currently the only driver from Wisconsin to compete in the NASCAR Cup Series, takes pride in partnering with Wisconsin based businesses for his home race weekend.

“For the Road America race weekend, I’m always very proud to carry Wisconsin businesses aboard our racecars,” says Bilicki.

The Henry 180 NASCAR Xfinity Series race at Road America will air live on the USA Network on Sunday, July 2 at 2:30PM ET.

About AriensCo
Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, RapidCare®, Countax®, Westwood® and AS-Motor® brand names. It also established AriensCo Hospitality with two luxury event venues, Stone Prairie and Round Lake Farms and is adding the Ariens Nordic Center in 2022. Find us on the web: and Join the team at Follow us on TwitterInstagram and LinkedIn. Like us on Facebook. Subscribe to our YouTube channel.

About Gravely®
Gravely® is a brand extension of AriensCo. The brand features a full line of commercial zero-turn lawn mowers available at major dealers nationally. Designed for exceptional comfort and built with rock-solid dependability, Gravely® has shaped the American landscape for more than 100 years. For more information, visit