BRILLION, Wis. – A new product category, 90th Anniversary Sno-Thro®, a new Gravely® Pro-Stance® EV, and ground up redesign of both the Ariens® IKON zero-turn series and the Gravely ZT zero-turn line are just a few highlights of the record-breaking launch of new outdoor power equipment for both consumer and commercial markets from AriensCo.

“These last few years reinforced our commitment to upholding our core values of be honest, be fair, keep our commitments, respect the individual and encourage intellectual curiosity,” said Nicholas Ariens, Executive Vice President of the Americas Region for AriensCo. “AriensCo has been family owned since 1933 and that allows us to face challenges on our own terms. Our response was to double-down and continue to innovate and this is the result. I couldn’t be prouder of our team at AriensCo.”

Highlights from the AriensCo Model Year 2023 lineup include:

Gravely® launches new Pro-Stance® EV stand-on electric mower and Pro-Turn zero-turn fleet. The 2023 lineup of Gravely commercial mowers showcases new technology and upgraded features with the new Pro-Stance® EV, as well as the new Pro-Turn® 300, Pro-Turn® 500 and Pro-Turn® Mach 1 zero-turn mowers. The new Pro-Stance® EV is powered by Gravely’s FusionCore battery system and offers commercial-grade cutting power from an electric stand-on mower.

The trusted Ariens® IKON zero-turn mower series is redesigned from the ground up to be better than its predecessors in every way. The new IKON is unrivaled in design, cut quality and comfort.

Gravely® overhauls ZT X and ZT XL zero-turn mower line-up and unveils new ZT HD STEALTH® Limited Edition. The entire ZT lineup is redesigned from ground up, with a focus on operator experience, function, fit and form. The new ZT HD STEALTH® features a unique eye-catching, sleek design for homeowners looking for something ‘bad to the bone’ in both design and features.

Gravely® introduces new line of compact utility loaders with the AXIS®. This versatile, multi-worksite unit will extend the storied Gravely brand known for its quality, made-in-America craftsmanship of professional zero-turn lawn mowers into new industries. The AXIS will be available in diesel and gas configurations with tracks or wheels in early 2023 at independently owned and operated Gravely dealerships in the United States and Canada. A full line of attachments will be offered such as a standard bucket, heavy-duty bucket, 4-in-1 bucket, an auger, pallet forks and trencher, along with many more.

The Ariens® 90th Anniversary Limited Edition PLATINUM SHO Sno-Thro® features a design that harkens back to the company’s rich history in the outdoor power equipment industry with the snow machine that started it all. It includes several details for long-time Ariens fans along with cutting edge features of modern snow blowers.

Ariens® updates MAMMOTH™ 850 snow vehicle with new accessories. The unique ride-on multi-attachment vehicle gets a new V-plow attachment that can convert into three separate shapes. The V-plow expands its line of accessories which already include a straight blade, power brush, snow blowers, salt drop spreader, snow cab and brine system.

“We didn’t shut down production or innovation these last few years navigating the pandemic,” said Matt Medden, senior vice president of Product Engineering at AriensCo. “Instead, we invested in our people, plants, partnerships and products. We’re excited to show the 2023 lineup at this year’s Equip Exposition in Louisville!”

Media Kits available for new products.

AriensCo has a full line-up planned at this year’s expo

AriensCo is unveiling the entire lineup at this year’s Equip Exposition at the Kentucky Exposition Center in Louisville, Kentucky, Oct. 18-21. Visit the Ariens indoor booth, #7120 or outdoors at #6160D.

Wednesday Oct. 19:

  • 7 AM – Mulligan’s 5K Run/Walk powered by Ariens – Chairman and CEO Dan Ariens will kick-off this new event and cheer on the team of 11 AriensCo employees joining the festivities benefiting the Kentucky Humane Society at Louisville's Big Four Bridge.
  • 9 AM – 5 PM – Enter to win a Gravely HD Stealth at our booth.
  • 10 AM – Noon – Test your speed and win in our Blade Slinger Blade Changing Contest. Competitors are registered to win a Gravely Solo Stove, Gravely Stealth HD and receive a magnetic parts bowl. Blade Slinger winners receive a $200 certificate to purchase Ariens and Gravely apparel sold in the booth.
  • 1-3 PM – Take on Gravely fan and Arm Wrestler Monster Michael Todd.
  • 1-3 PM – Meet Fishing Champion Bobby Lane.
  • 2 – 4 PM Blade Changing Contest Continues.

Thursday, October 20:

  • 9 AM – 5 PM – Enter to win a Gravely HD Stealth.
  • 9 AM – 5 PM – Test drive our new equipment at outdoor booth #6160D.
  • 10 AM – Noon – Blade Changing Contest continues.
  • 10 AM – Noon – Take on Gravely fan and Arm Wrestler Monster Michael Todd.
  • 2 – 4 PM – Blade Changing Contest Continues.

Friday, October 21:

  • 9 AM – 2 PM – Enter to win a Gravely HD Stealth.
  • 1 PM – Gravely HD Stealth winner announced.
  • 9 AM – 1 PM – Test drive our new equipment at outdoor booth #6160D.
  • 9 AM – 2 PM – Enter to win a Gravely HD Stealth.
  • 1 PM – Gravely HD Stealth winner announced.

About AriensCo  

Based in Brillion, Wisconsin, AriensCo is a privately-owned global manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, RapidCareTM, Countax®, Westwood® and AS-Motor® brand names. It also established AriensCo Hospitality in 2020 with two luxury event venues, Stone Prairie and Round Lake Farms. It is adding the Ariens Nordic Center December 2022. These venues are part of the mission to create reasons to visit the Brillion community. Find us on the web: and Join the team at Follow us on Twitter, Instagram and LinkedIn. Like us on Facebook. Subscribe to our YouTube channel.