Søvde Named Yamabiko Distributor in Denmark

​Ariens Company announces that Norwegian outdoor power equipment distributor Søvde has been named the distributor for Echo® and Shindaiwa® products in Denmark effective May 1, 2012. Echo and Shindaiwa are brands of Yamabiko Corporation of Japan.

“We are looking forward to representing these well-established product lines,” says Lasse Jonassen, Søvde Managing Director. “Our staff is committed to making this transition seamless for dealers.”

Søvde will supply product from a central Scandinavian location in Norway and support dealers with local staff, according to Jonassen.

Søvde is a leading distributor of outdoor power equipment and parts serving dealers in Scandinavia. The company was established in Rygge, Norway in 1966 and was purchased by Ariens Company in February 2011.