Nick Ariens to lead new Americas Region for Ariens Company

Brillion, Wis. (January 15, 2022) Nick Ariens has been promoted to executive vice president of the newly created Americas Region of Ariens Company effective today. Global expansion efforts at AriensCo have led to the creation of the region and new leadership role.

“We have experienced tremendous growth over the past several years,” says Larry Weyers, President & Chief Operations Officer at AriensCo. “Nick has led several areas within the Ariens Company over the past 12 years and is uniquely positioned to take on this challenge.” 

As the EVP of the Americas Region, Ariens will be responsible for all facets of business in the region including Sales & Marketing, Product Engineering, Operations, Supply Chain, RapidCare, Human Resources and Finance. This role will mirror the EVP of the Europe, Middle East, Africa and Asia (EMEAA) Region created last September.

Ariens has held various leaderships positions within Ariens Company including in Product Management, Sales & Marketing and Supply Chain and Logistics. Most recently Ariens led the RapidCare Team as vice president. Prior to joining AriensCo, he spent several years with General Mills in their commodity purchasing group.

Ariens has a B.S. in Business Management from Babson College and an MBA from the Copenhagen Business School.

About AriensCo

Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, RapidCare, Countax®, Westwood® and AS-Motor® brand names. Visit for more information.