AriensCo and Sprecher Brewery, two prominent Wisconsin-based brands seemingly from opposite ends on the industry spectrum, have found common ground in a social media and advertising campaign focusing on summer and lemonade.
AriensCo manufactures quality crafted zero-turn mowers which conveniently feature cupholders and Sprecher has recently released a new line of lemonades.
“We felt it was a natural match between our two brands. What better way to refresh yourself after cutting your lawn with an Ariens zero-turn mower than with an ice-cold lemonade,” said Peter Balistrieri, AriensCo Director of Digital Marketing and Marketing Communications.
“Cutting your lawn in summer is a hot job and our new line of craft lemonade, including original, blueberry, strawberry and raspberry, provides the perfect escape to keep cool on your Ariens zero-turn mower,” said Tim Cigelske, Sprecher Brewery Director of Communication.
Both brands are excited to announce their collaboration on National Lemonade Day (August 20) and look forward to sharing each other’s content via social media. More opportunities for partnership in the future include leveraging user generated content, a presence at one another’s events and much more.
As part of the collaboration, AriensCo fans can enjoy Sprecher lemonade with a 15% discount with free shipping on SprecherBrewery.com using code, “Ariens.” The coupon code is good for online orders only. Offer good through August 31, 2022.
08.17.22