Gravely® Pro-Stance® Ultra wins Green Industry Pros 2025 Editor’s Choice Award

July 15, 2025 – BRILLION, WIS. – The Gravely® Pro-Stance® Ultra has earned national recognition as a 2025 Editor’s Choice Award winner from Green Industry Pros, a leading magazine for landscape professionals. The product was selected as a winner in the publication’s Mowing & Maintenance category.

The 2025 Green Industry Pros Editor’s Choice Awards represents the landscape industry’s best products for residential users and landscape professionals. Winning products were considered by nominations and selected based on innovation by the editorial team and advisory board.

The Pro-Stance Ultra is the newest product from AriensCo and has quickly gained national attention since hitting dealerships in May. Its early success is a testament to the skill and dedication of the Brillion, Wisconsin, product development teams, and the Fayetteville, Tennessee, production teams, whose ingenuity and craftsmanship brings the company’s latest innovation to life for landscapers across the country.

“We’re honored to get industry recognition for the new Pro-Stance Ultra,” said AriensCo Chief Revenue Officer Stephen Ariens. “The product’s early success, reflected in this award and its exceptionally high demo-to-purchase rate, is a direct result of the craftsmanship and dedication of our teams in Wisconsin and Tennessee. They’re the backbone of this product’s innovation and legendary durability, and they deserve all the credit.”

The Pro-Stance Ultra expands Gravely’s stand-on lineup with a larger, more powerful machine that delivers top-tier comfort, efficiency, and performance. Compared to the original Pro-Stance, the Ultra offers deck sizes up to 72 inches and boosts power up to 38.5 horsepower through an available Kawasaki FX1000 EFI engine. It also enhances operator comfort with an extra-wide platform, a curved operator pad that extends below the knees, and forward-pitched controls to reduce wrist strain. See additional highlighted features below.

“Compact, precision, electric and autonomous -- these were common ways to describe this year's winners of Green Industry Pros' Editor's Choice award. This year's winning products are designed or enhanced to help landscape professionals balance the daily demands of their business, save on time, money and labor and work smarter, not harder," says Marina Mayer, Content Director, IRONMARKETS (owner of Green Industry Pros).

Green Industry Pros magazine is a leading voice that keeps landscape contractors and equipment dealers on top of the latest products, trends, technologies, and business strategies that help with growth, productivity, and profitability for their operations. Additional information on award recipients can be found here.

The Pro-Stance Ultra is designed at AriensCo’s Brillion, Wisconsin, headquarters, and fabricated and assembled in Fayetteville, Tennessee. For more information or to find a Gravely dealer, visit Gravely.com. 

Pro-Stance Ultra media kit 
Access in-use product images, videos, a sell sheet, and high-resolution product renders.

Pro-Stance Ultra Facts
•    Available with 52-, 60-, and 72-inch 7-gauge steel decks.
•    Extra-wide, curved operator pad extending below knee height. Removable for easy access to maintenance points.
•    15-inch caster wheels for greater cushion.
•    Proprietary deck-lift foot pedal to float the deck over rocks, roots, and ruts.
•    A low center of gravity for strong stability on slopes.
•    An adjustable platform accommodates a variety of operators.
•    Ergonomically pitched, forward-facing controls for reduced wrist strain.
•    Industry-leading 16-gallon fuel tank.
•    5-year or 1,500-hour warranty and limited lifetime warranties on the deck shell and frame.
•    Three of Gravely’s new, serviceable cold-forged aluminum spindles.
About Gravely®
Gravely® is a brand extension of AriensCo. The brand features a full line of commercial zero-turn lawn mowers and other commercial job site equipment available at major dealers nationally. Designed for exceptional comfort and built with rock-solid dependability, Gravely has shaped the American landscape for more than 100 years. For more information, visit www.gravely.com.

About AriensCo
Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, and AS-Motor® brand names. Its RapidCare® division provides service and support to dealers with parts, a call center and trained field service technicians. It started Henry’s Parts & Equipment in 2023, a will-fit aftermarket parts business. AriensCo Hospitality began in 2020 with two luxury event venues, Stone Prairie and Round Lake Farms. It opened Ariens Nordic Center in December 2022. These venues are part of the mission to create reasons to visit the Brillion community. Find us on the web: ariensco.com. Follow us on X, Instagram and LinkedIn. Like us on Facebook. Subscribe to our YouTube channel.

About Green Industry Pros magazine
Green Industry Pros provides the latest insights on products, trends, technologies, and business strategies that impact landscape contractors and maintenance facility professionals. The digital resource provider covers everything from lawn maintenance, installation, and lawn care to irrigation and power equipment.