Gravely® and Ariens® enhance fleet program for landscape professionals

Oct. 22, 2025 – BRILLION, Wis. – Whether looking to add Gravely commercial zero-turn mowers or Ariens®, the King of Snow®, snow removal equipment, landscapers can count on AriensCo. The company is proud to unveil its new and improved Fleet Program, designed specifically for landscape professionals who demand reliability, value, and flexibility as they grow their businesses.

Landscape professionals know that every dollar counts. That’s why the AriensCo Fleet Program now offers up to 20% off all Gravely and Ariens commercial products when LSCs purchase two or more machines. This exclusive offer locks in savings for two years, giving landscape professionals the confidence to expand their fleets and businesses without worrying about rising costs.

“We are committed to providing the best lawn and snow removal equipment in the business, now at even better pricing,” said Andy Popp, AriensCo Vice President of Sales. “With our new program, the deals are more impressive, but just an important, our dealers are there to support you with all of your maintenance and service needs.”

Meeting landscape professionals’ needs
 

• Competitive Pricing and Predictable Costs: Substantial upfront savings and price protection for 24 months, help landscapers plan and budget with certainty.
• Fleet flexibility: Mix and match from our full lineup of Gravely zero-turn mowers, Ariens snow equipment, and utility vehicles, ensuring LSCs get the right tools for every job.
• Support from local Ariens and Gravely dealers: Build a relationship with one of dealers. From purchase to service and maintenance, our dealers are there to help so LSCs can keep their crews moving and businesses growing.
• Quality and reliability: Ariens and Gravely equipment is engineered for durability and comfort, backed by decades of industry leadership and trusted by professionals nationwide.

“It’s really about being there for LSCs when they need it most,” said Dan LeBlanc, of River East Power Equipment, an Ariens and Gravely dealer in East Hartford, Connecticut. “Since they are locked into pricing, six months from now when it’s the dead of winter and they need an Ariens MAMMOTH, they are locked into fleet pricing no questions asked. Plus, all my fleet customers get preferential treatment if they have a machine go down and we can't fix it in 24 hours they get a loaner machine at no charge."  

Ariens and Gravely dealers are ready to help maximize fleet savings and take LSC businesses to the next level. For details, visit Ariens.com/dealers or Gravely.com/dealers.

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About Ariens®
Ariens® is the original brand of AriensCo, headquartered in Brillion, WI, since 1933. Ariens is the King of Snow®, a title earned for its full line of Sno-Thros® with more than 4 million snow blowers produced since 1960. Ariens is the #1 selling brand of two-stage Sno-Thros® in the world. Its machines are passed down from one generation to the next. The brand also features a full line of residential zero-turn lawn mowers available at major dealers nationally. Designed, engineered and assembled in the United States, Ariens delivers best-in-class quality and performance because only Ariens commits the personal, organizational, and manufacturing resources to ensure everything that leaves the factory floor is worthy of bearing the Ariens name. For more information, visit ariens.com.

About Gravely®
Gravely® is a brand extension of AriensCo. The brand features a full line of commercial zero-turn lawn mowers and other commercial job site equipment available at major dealers nationally. Designed for exceptional comfort and built with rock-solid dependability, Gravely has shaped the American landscape since 1916. For more information, visit www.gravely.com.

About AriensCo
Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, and AS-Motor® brand names. Its RapidCare® division provides service and support to dealers with parts, a call center and trained field service technicians. It started Henry’s Parts & Equipment in 2023, a will-fit aftermarket parts business. AriensCo Hospitality began in 2020 with two luxury event venues, Stone Prairie and Round Lake Farms. It opened Ariens Nordic Center in December 2022. These venues are part of the mission to create reasons to visit the Brillion community. Find us on the web: ariensco.com. Follow us on X, Instagram and LinkedIn. Like us on Facebook. Subscribe to our YouTube channel.