Ariens Sponsoring U.S. Biathlon Team set to compete in Italy this February
Brillion, Wis. - Ariens, known as the King of Snow® and the original brand of AriensCo, is once again partnering with the U.S. Biathlon Association as the team gears up for competition in Italy.
The U.S. Biathlon Association works to support the development of biathlon in the U.S. and prepare athletes for competition, including the Olympic Winter Games.Ariens has sponsored the team since 2019 after a team member saw an Ariens snowblower in the Alps in Europe and got the idea to ask the company for support. Since then, Ariens leaders have become passionate fans of the team and the sport.
"It’s been an amazing journey since 2019,” said Monica Ariens, managing director Ariens Nordic Center. “We’ve learned so much about biathlon and have come to love it. It’s an extremely challenging sport combining cross-country skiing and marksmanship and very exciting to watch and cheer on the team. It’s an honor to get to know the athletes and support them as they pursue their dreams.”
This year’s team is comprised of biathletes from Alaska, Colorado, Minnesota, New Hampshire, and Wisconsin including two biathletes from towns near AriensCo’s headquarters in Brillion – Deedra Irwin, Pulaski, Wis., and Paul Schommer, Appleton, Wis. The team will be competing Feb. 8-21 at Südtirol Biathlon Arena in Antholz-Anterselva, Italy.
“U.S. Biathlon is incredibly grateful for Ariens’ continued support," said U.S. Biathlon President & CEO Jack Gierhart. "Their passion, energy, and commitment to not only our world-class high-performance athletes, but to the grassroots development and growth of the sport through Ariens Nordic Center and Ariens Biathlon Club, is truly unmatched. We look forward to representing the entire U.S. biathlon community in Antholz this February, and we’re excited that Ariens Nordic Center will also be hosting the second annual Masters National Championships and Olympic Watch Parties, bringing athletes, fans, and the biathlon community together in Brillion.”
Ariens took its love of biathlon a step further in 2022 opening Ariens Nordic Center. It was designated as an Official U.S. Biathlon National Training Center in 2023. Located on 200 acres on the outskirts of Brillion, the center includes a year-round trail network for recreation, training, and competition for cross-country skiing, biathlon, roller-skiing, running, hiking, and more. The facility is open to the public and includes lighting, snowmaking, a paved roller ski loop for off-season training, a pond for snowmaking purposes and a 20-point biathlon range. Find out more at ariensnordic.com.
Watch along with other biathlon enthusiasts at Ariens Nordic Center Winter Olympic Watch Parties Feb. 13-15. Complete details are available at ariensnordic.com/calendar.
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CONTACT Tara Perre Director Marketing, Communications & PR tperre@ariensco.com 920-756-5131 or 920-585-0557
About Ariens® Ariens® is the original brand of AriensCo. Ariens is the King of Snow®, a title earned for its full line of Sno-Thros® with more than 4 million snow blowers produced since 1960. Ariens is the #1 selling brand of two-stage Sno-Thros® in the world. Our machines are passed down from one generation to the next. The brand also features a full line of residential zero-turn lawn mowers available nationally. Designed, engineered, and assembled in the United States, Ariensdelivers best-in-class quality and performance because only Ariens commits the personal, organizational, and manufacturing resources to ensure everything that leaves the factory floor is worthy of bearing the Ariens name. For more information, visit ariens.com. Follow us on TikTok, X, Instagram and LinkedIn. Like us on Facebook. Subscribe to our YouTube channel.
About Ariens Nordic Center Ariens Nordic Center is located on 200 acres at the outskirts of Brillion, WI. The center is a year-round trail network for recreation, training, and competition for cross-country skiing, biathlon, roller-skiing, running, hiking, and more. The facility is an Official U.S. Biathlon National Training Center but open to the public. It includes a 5k lighted trail network for cross-country skiing designed by Morton Trails, 20-point Kurvinen Biathlon Target System, a robust snowmaking system, 3k paved roller-ski loop for off-season training, and a 10-million-gallon pond for snowmaking purposes. Visit AriensNordic.com for more information.
About AriensCo Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, and AS-Motor® brand names. Its RapidCare® division provides service and support to dealers with parts, a call center and trained field service technicians. It started Henry’s Parts & Equipment in 2023, a will-fit aftermarket parts business. AriensCo Hospitality began in 2020 with two luxury event venues, Stone Prairie and Round Lake Farms. It opened Ariens Nordic Center in December 2022. These venues are part of the mission to create reasons to visit the Brillion community. Find us on the web: ariensco.com.
About U.S. Biathlon As the Olympic sports organization centered around the sport of biathlon, the United States Biathlon Association, known as U.S. Biathlon, is recognized by the International Biathlon Union (IBU) and the U.S. Olympic and Paralympic Committee (USOPC) as the National Federation for biathlon in the United States. Founded in 1980, U.S. Biathlon exists to support and encourage the development of biathlon in the United States, to work with biathlon clubs and regional centers around the country to organize training and competition from the grassroots to elite level, and to prepare athletes for international competition. U.S. Biathlon staffs and finances the U.S. Biathlon national and junior national teams and is a 501 c (3) non-profit organization. For more information, visit usbiathlon.org.
Brillion, Wis. - Ariens, known as the King of Snow® and the original brand of AriensCo, is once again partnering with the U.S. Biathlon Association as the team gears up for competition in Italy.