Larry Weyers is Group President – Ariens Power Equipment for Ariens Company, a position he has held since 2017. In this role, Weyers leads all aspects of product development, manufacturing, supply chain, and sales and marketing for the business unit. Ariens Company equipment brands include Ariens Sno-Thro® and Sno-Tek® snow throwers; Ariens® lawn and garden equipment; Gravely® commercial equipment; and Countax® and Westwood® garden tractors.
Weyers draws on more than 25 years of experience in the durable goods industry. Over the course of his career, Weyers has gained a strong multi-cultural and multi-functional skill set that includes corporate and strategic planning, acquisition due diligence and integration, multi-site operational responsibility, Lean Six Sigma deployment, global manufacturing supply chain optimization, and ISO program implementation. Prior to joining Ariens Company, he spent 18 years with The Manitowoc Company in roles of increasing responsibility in operations management, engineering, and sales and marketing. He had most recently served as Executive Vice President – Tower Crane Division. Earlier in his career Weyers held engineering positions with Kubota Tractor Corporation and sales and marketing roles with Woods Equipment.
Weyers grew up working and re-building engines in his own family’s equipment dealership, Weyers Equipment, located in Kaukauna, Wisconsin. With roots in the industry he uses his personal and firsthand understanding of customers and sales partners to develop strong relationships in the power equipment channel. Weyers is a graduate of the University of Wisconsin-Madison and holds a Bachelor of Science degree in Agricultural Mechanization with a minor in Business and Industry.