• Ariens Company Donates $10,000 to Equipment Dealers Foundation’s Disaster Relief Fund

    ​Ariens Company has donated $10,000 to the Equipment Dealers Association’s Disaster Relief Fund, administered through the organization’s foundation. Donations to the relief fund will go directly to equipment dealerships and their employees in Hurricane Harvey’s affected areas surrounding Houston, Texas. 

    In 2005, when Hurricane Katrina devastated New Orleans, the EDA’s foundation created a disaster relief fund and, since its inception, the foundation has provided $286,000 in grants to employees of equipment dealerships affected by natural disasters. Contributions will help hurricane victims find shelter, transportation, and money for food, clothing, school supplies, medicine and countless other daily needs.

    “Texas is home to many of our very strong dealers, and we have a long history of partnering with great businesses in this resilient state,” said Ariens Company Chairman/CEO Dan Ariens. “We know that our friends and their families will band together, with the help of the EDA and so many others donating both time and resources, to rebuild and create cities that were even stronger than before.”

    As a member of the Equipment Dealers Association, Ariens Company is encouraging other members of the green industry to support this cause. To donate, please call the EDA’s foundation office at 636-349-5000. Visit equipmentdealer.org for more information about the EDA. 

    Ariens Company Names Larry Weyers Group President of Equipment Business

    Ariens Company has named Larry Weyers Group President – Ariens Power Equipment, effective September 5, 2017. Weyers will lead all aspects of product development, manufacturing, supply chain, and sales and marketing for the business unit. Ariens Company equipment brands include Ariens Sno-Thro® and Sno-Tek® snow throwers; Ariens® lawn and garden equipment; Gravely® commercial equipment; and Countax® and Westwood® garden tractors.

    Weyers draws on more than 25 years of experience in the durable goods industry. He joins Ariens Company from an 18-year tenure at The Manitowoc Company where he most recently served as Executive Vice President – Tower Crane Division. Earlier in his career Weyers held engineering positions with Kubota Tractor Corporation and sales and marketing roles with Woods Equipment.

    “Larry’s extensive management background will allow him to draw on core skills in manufacturing, as well as experience in sales and marketing, and acquisitions, to meet our current level of demand for recent product launches while continuing to bring new products to market,” says Dan Ariens, Chairman and CEO. “I’m confident Larry will support and promote our company Core Values as he works with the equipment management team to grow the business.”

    In addition to his professional experience, Weyers grew up working and re-building engines in his family’s equipment dealership, Weyers Equipment, located in Kaukauna, Wisconsin. “With roots in the equipment industry Larry personally understands our customers and our sales channels.” 

    Weyers is a graduate of the University of Wisconsin – Madison, and also holds Lean Six Sigma Green Belt certification.

    Ariens Company Conservation Projects in Full Bloom

    ​Ariens Company has been working to establish conservation projects on its 250-acre campus for the last several years, and all of the projects are coming into full bloom this summer. The campus includes all of the land around and between the company's two manufacturing facilities in Brillion, Wis., demonstrating how conservation efforts can take place alongside manufacturing and business. 

    Over the course of the past several years, improvement efforts to the company's campus occurred in many stages, beginning with an extensive five-mile walking trail (which is open to the public), followed by the installment of bee colonies​, and ending with restoring much of the land back to its natural prairie state with the planting of hundreds of wildflowers. ​Throughout the process, more than 300 trees have also been planted on the property. 

    This year, Ariens Company took it one step further and planted a sprawling garden with an orchard of fruit trees on the property, with the goal of providing fresh produce to area restaurants and employees located at the company's corporate headquarters. While the garden is in its infancy, it has already produced a wide array of healthy food options for employees. 

    Employee volunteers this year are collecting their third harvest of honey from the nine bee hives located on the property. Ariens Company tends to more than 75,000 bees, which are expected to produce about 40 to 45 gallons of honey this season. The honey is then bottled and made available for sale to employees and through select local businesses.  As the company's bee colonies grew larger and stronger, the need for more wildflowers and prairie was needed for pollination. This inspired the company to plant more than 11 acres of Wisconsin prairie on its grounds, as previousl​​y mentioned. The prairie flowers are currently at their peak with a wide variety of species lining the walking paths.  

    The campus also is home to a small pond, and employees at Ariens Company have recently put effort into restoring the health of the body of water by installing aquatic plants. The plants work to help maintain clean water and oxygen levels in the ecosystem. 

    For Ariens Company, this is just the beginning of its plans for conserving its campus' land. All of these projects are a great example of how manufacturing and conservation can exist – literally – side by side.​ 

    Ariens Company Invests in Brillion Elementary School STEM Center to Further Science and Math Education

    The Ariens Company Foundation recently contributed to a new STEM learning center at Brillion Elementary School, located in city where the company has its corporate headquarters. The new STEM center has only been open for a couple of months, but students are already beginning to see their projects come to fruition, all while furthering their education in science, technology, engineering and math. 

    "This is a place where kids can take projects and have the space and facilities to develop them, as opposed to a classroom setting, which isn't as conducive to this kind of work," said Brillion School District Superintendent Nick Madison. "A lot of what they're working on is engineering stuff, so it's amazing for them to have the room to do that right here in Brillion."

    According to Madison, the students at Brillion Elementary School have most enjoyed the ability to be more hands-on with projects. While all projects begin with discovery and a period of research followed by planning, students love when they get the chance to begin building their projects. ​

    "I think the biggest value a space like this provides to the community is that kids are learning to collaborate," said Brillion Elementary School Principal Carrie Deiter. "They're learning to problem solve, and they're learning to have stamina through that problem solving process. This space generates many, many different ideas and I think that if kids can do that, they'll be successful in anything they want to do. What this center does is teach them to identify a problem, find a solution through research, create that solution and see it through from beginning to end. Those are life skills you can't always teach in the classroom."

    A testament to the students' excitement was the fact that they were up and out of bed before 5 a.m. and were diligently working on projects at the STEM center. It was all a part of a live news segment for Fox 11 on Friday, June 23. 

    "You can see just by looking around here that these kids love the work they're a part of in this space," said Deiter. "It's not often that kids are up this early, but when we asked for them to come in to be on the morning show, they were really excited to show off their projects from the school year." 

    Madison echoed those remarks. 

    "With this facility, there's just that wow factor when you come in here," Madison said. "It's a cool place to be, and the students come in here with enthusiasm, and it’s easier for them to find that grit and perseverance when they're working in a surrounding like this. It's not a place they're going to get bored."

    For more information about the Ariens Foundation and its giving goals, visit www.ariensfoundation.org.

    Brillion Power Equipment Hosts Grand Opening and Ribbon Cutting

    Ariens Company on Saturday hosted a grand opening and ribbon cutting at Brillion Power Equipment, celebrating the company's new concept store.

    Ariens Company Chairman & CEO Dan Ariens, Brillion Power Equipment Business Partner and Store Manager Mike Buboltz, Wisconsin State Assembly Rep. Ron Tusler, Brillion Mayor Gary Deiter and Ariens Company representatives attended the event.

    The grand opening offered several activities for attendees, including a demo area for test riding zero-turn mowers, a chain saw carver, demonstrations from STIHL, kids crafts from the Brillion Nature Center and a brat fry benefiting Brillion High School. Guests who attended also had the chance to win one of several product giveaways from Ariens, Gravely and STIHL. 


    In February, Ariens announced the purchase of a vacant building across the street from the company's headquarters with plans to create a fully-operational concept store that Ariens employees could use to test cutting-edge merchandising concepts.

    "The store will be used to demonstrate best-in-class dealership practices, test merchandising concepts that might be offered to our network of dealers, and learn more about overall customer experience," says Dan Ariens, Chairman and CEO of Ariens Company.​

    Ariens Company has partnered with local Ariens and Gravely dealer Mike Buboltz to manage the store as a power equipment dealership. Buboltz is the owner of Hardware Plus, located in downtown Brillion, which has sold Ariens equipment since 2011. The new dealership will be open to the public for sales of Ariens® and Gravely® brand outdoor power equipment and parts sales. Hardware Plus will continue to perform service at its downtown Brillion location.

    "We feel honored that Ariens Company chose us to manage their new concept store," says Buboltz. "This is a great opportunity for us to partner with the Ariens Company to showcase their world class equipment made right here in Brillion, Wisconsin."

    With the store's opening, a building for a long time sat vacant on one of the cities most travelled roads is alive again.

    "This was an opportunity for us to take a space that was really becoming an eye sore in our community and to turn it into something that the city can embrace," said Ariens. "We have a great corporate headquarters and a fantastic museum in Brillion, but we didn't have a dedicated space to showcase our latest and greatest innovations. This store will allow the community, our dealers and everyone else we partner with to come in and see what we're creating."

    This is not a factory direct store with discounted products and close-out pricing, according to Ariens, but instead, is an independently-operated dealership with Buboltz managing day-to-day retail activities, while product placement, point-of-sale, and marketing support will come directly from the Ariens Company marketing team.

    The store will assist the company in gathering customer feedback and retail best practices that will benefit the entire Ariens and Gravely dealer base, according to Ariens. The company has more than 1,500 dealers throughout North America who sell lawn, snow and commercial outdoor power equipment. Ariens and Gravely dealers, who make regular visits to Brillion, will have an opportunity to gain insight on the best practice concepts during visits to the store.

    The dealership will include new concepts in store point-of-sale, Ariens Company brand signage and imaging, product display and merchandising concepts for accessories, parts and equipment unique to the outdoor power equipment industry.​

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