• Ariens Company Announces Exit from Direct Marketing Business

    Ariens Company has announced that it will exit the direct marketing business in an effort to focus on its core power equipment business. The company has signed agreements for the sale of two of the three brands that make up the division and continues to explore options to divest the third and final brand. The company acquired the three direct marketing brands – Ben Meadows®, AW Direct® and Gempler’s® – from W. W. Grainger Inc. in 2014. The announcement affects 150 employees located in Janesville, Wis. All transactions are expected to be complete between the end of August and December 2018. The business will continue to operate as usual, and all employees will retain positions, until that time.


    “The difficult decision to divest of these brands is to ensure we focus our resources on the tremendous growing demand for Ariens and Gravely brands of lawn and snow equipment. The past three years has provided record growth in this core business” says Dan Ariens, Chairman and CEO. “It will allow us to concentrate capital and talent in our manufacturing operations.”  

    Ben Meadows and AW Direct are pending sales with two different buyers and both will be moved out of state as part of the terms. The sale of both divisions are expected to be complete by the end of August 2018. Further details of the two sales will not be disclosed. Ben Meadows provides equipment, gear and supplies to the forestry and natural resources market. AW Direct provides equipment, gear and supplies to the towing industry. 

    The Company continues to explore options to divest the remaining Gempler’s division at this time. Gempler’s targets the landscape, agricultural and horticultural segments.

    Company officials met with employees in Janesville earlier today. Eligible employees will be provided with a severance package based on the number of years of service. Employees are welcome to apply for open positions at other Ariens Company facilities and may be eligible to receive a relocation bonus, according to the company. The company has also invited the businesses purchasing the brands to conduct on-site employee interviews if they choose to do so.​

    Ariens Company Announces Closure of Auburn, Neb. Facility

    ​Ariens Company has announced the closure of its Auburn manufacturing plant located in Auburn, Neb., as it leverages its manufacturing footprint in Brillion, Wis. The shutdown is expected to be complete sometime between August 17 and October 15, 2018. The closure affects 193 employees. ​

    “This was a difficult decision knowing the Auburn employee base and the Auburn community, but it just doesn’t make economic sense to keep this plant running in light of the significant productivity improvements that have been made elsewhere in the company,” says Larry Weyers, President, Ariens Power Equipment. “The main plants in Wisconsin have increased daily production by 64 percent compared to last year.”

    The Auburn facility, which produces outdoor power equipment, had been manufacturing products that the company’s Brillion, Wis. plants did not have the capacity for, according to Weyers. However, in light of productivity improvements implemented in Wisconsin over the last 18 months, along with an upcoming plant re-design, the Auburn satellite facility is no longer an economical option.

    Ariens Company has a 725,000 sq. ft. manufacturing footprint in Wisconsin with more than 1,000 employees. The company is continuing to implement practices that enable it to manufacture more units per day using a smaller footprint, according to Weyers. In addition, Ariens also recently invested in a new, consolidated distribution center located in southeastern Wisconsin.

    Company officials met with employees in Auburn earlier today. All regular, full-time employees will be provided with a severance package based on the number of years they have worked at the facility. Employees are welcome to apply for positions at the Brillion, Wis. facility with the assistance of a relocation bonus. 

    Ariens Company purchased the facility in November of 2007 from Auburn Consolidated Industries (ACI).

    Ariens Company Partners up to Change Community Landscape

    Vande Hey Company, Inc.​ partnered with Ariens Company donating time and materials to enhance the curb appeal of the Labyrinth Garden at the First Congregational United Church of Christ, located in Appleton, Wis. Encouraged by the NALP​, nine employees from the Ariens Company and two landscape architects from Vande Hey Company helped reconstruct a decorative wall and complete other landscaping projects on the church property.   


    CHANGING THE LANDSCAPE
    Volunteers put their best foot forward Wednesday, May 30 to demolish a decayed 30-year-old wood retaining wall, remove overgrown shrubs, plant over 100 perennials and add fresh mulch to the gardens. Teams took turns tearing out old wood beams that once stood as a retaining wall. Once the beams had were removed, a trench was dug and filled with large stones creating a stunning makeover with a stone retaining wall.

    REJUVINATED GARDEN
    The goal of this project was to transform a treasured community garden into a peaceful, vibrant space for public enjoyment, meditation, and reflection. The Labyrinth Gardens landscaping initiative not only benefits the community but also gave employees a sense of purpose within their own community and organization. 

    "Getting out of the office for a day gave me an opportunity to not only strengthen my relationship with co-workers but to also participate in a community improvement project," said Aaron Abler, Technical Writer, at the Ariens Company.
    "I really enjoyed being able to give back by helping out a local church and doing that with other employees at Ariens Company was rewarding," said Zane Statz, Graphic/Web Designer, at the Ariens Company.
    In total, 6 hours were volunteered – a worthwhile investment of time and resources and a great experience for all the volunteers involved. Thank you Vande Hey Company for taking part in this incredible initiative with us.

    Ariens Hill Now Open at Titletown Park

    Ariens and the Green Bay Packers today announced the opening of Ariens Hill in Titletown, adjacent to Lambeau Field. Ariens Hill will be a tubing hill in the colder months and, in the warmer months, the hill's sloped green space will provide a unique area for visitors and community members to relax and enjoy park activities and programs.


    The partnership provides a unique opportunity for visibility not only in the local community, but also during national broadcasts of Packers games, as the Ariens brand logo will be featured prominently on the both side and top of the hill.

    Ariens Hill is one of the main attractions at Titletown. Towering over the unique park space at 46 feet, the hill features three tubing lanes that stretch 300 feet from start to finish. An automated system returns tubes to the top of the hill, while riders can either climb the steps back to the top, or ride the elevators to take their next ride. Three snow-making machines and state-of-the-art grooming equipment will ensure optimal tubing conditions throughout winter.


    "At Ariens Company we can't help but anticipate the cold and the snow. With the opening of Ariens Hill, we hope that the community will now we have another reason to embrace winter and outdoor family fun," says Ariens Company Chairman & CEO Dan Ariens. "We are also looking forward to the hill being incorporated into warm weather events as a unique way for the community to enjoy the outdoors. We are honored to be a small part of this one-of-its-kind venue that the Packers organization is creating with the Titletown development."

    Ariens Hill also is home to two event spaces - 46 Below and Rockwood Terrace. 46 Below is a bistro that can accommodate 80 guests. Rockwood Terrace is located on the second level of Ariens Hill. This space can accommodate 200 guests and will be used for large events and weddings.

    "We're excited to partner with Ariens Company for the hill in Titletown," said Packers President/CEO Mark Murphy. "Ariens is well-known in Wisconsin and around the world for its snow blowers and lawn mowers. People will benefit from use of Ariens Hill year round."

    Riders must be at least four years old and 42 inches tall. Full age, height and health restrictions for tubing can be found at www.titletown.com/events/recreation/tubing


    Titletown rental tubes must be used in order to ride down Ariens Hill, and will be provided at no cost. All riders must purchase a tubing ticket to use Ariens Hill, which are available in the kiosk adjacent to 46 Below.

    Additionally, grand-opening holiday pricing has been established. During this time, Ariens Hill will offer single rides down the hill for $3. No unlimited ride tickets are available, but riders can purchase as many single ride tickets at a time as they would like. An end date for grand-opening pricing has not yet been determined.

    For more information about Ariens, please visit www.ariens.com

    Ariens Partners with Green Bay Packers to Sponsor Ariens Hill at Titletown

    Ariens​ has entered into a partnership with the Green Bay Packers to sponsor the new hill in Titletown, adjacent to Lambeau Field. Ariens Hill will be a tubing hill in the colder months and, in the warmer months, the hill’s sloped green space will provide a unique area for visitors and community members to relax and enjoy park activities and programs.

    The partnership provides a unique opportunity for visibility not only in the local community, but also during national broadcasts of Packers games, as the Ariens brand logo will be featured prominently on the both side and top of the hill. 

    An opening date for tubing on Ariens Hill will be determined in the coming weeks. An official ribbon cutting will take place as soon as weather conditions are favorable for making snow on the hill.

    “Our partnership with the Green Bay Packers and our sponsorship of Ariens Hill is a great fit for our brand and our company,” said Ariens Company Chairman & CEO Dan Ariens. “We’re looking forward to Ariens Hill becoming a destination for families and the community to come together, enjoy the outdoors and have fun.”

    Ariens Hill is one of the main attractions at Titletown. Towering over the unique park space at 46 feet, the hill features three tubing lanes that stretch 300 feet from start to finish. An automated system returns tubes to the top of the hill, while riders can either climb the steps back to the top, or ride the elevators to take their next ride. Three snow-making machines and state-of-the-art grooming equipment will ensure optimal tubing conditions throughout winter. 

    Ariens Hill also is home to two event spaces - 46 Below and Rockwood Terrace. 46 Below is a bistro that can accommodate 80 guests. Rockwood Terrace is located on the second level of Ariens Hill. This space can accommodate 200 guests and will be used for large events and weddings. 

    “We’re excited to partner with Ariens Company for the hill in Titletown,” said Packers President/CEO Mark Murphy. “Ariens is well-known in Wisconsin and around the world for its snow blowers and lawn mowers. People will benefit from use of Ariens Hill year round.”

    During normal operating hours, visitors may purchase a tubing ticket to use Ariens Hill. More information on our partnership and on Ariens Hill, including full tubing rules, hours and admission prices are available at Titletown.com

    For more information about Ariens, please visit www.ariens.com. 


    Recent Posts

    Archives

    or