Dan Ariens, great-grandson of company founder Henry Ariens, joined the company in 1983 and became President and CEO in 1998. Since that time, his leadership has been defined by a set of five Core Values and 15 Management Principles that clearly outline management expectations. A strong proponent of Lean manufacturing principles and the strength of American manufacturing, Dan has created a culture of continuous improvement that has resulted in the creation of world-class manufacturing facilities by Lean standards. Over his tenure, he has led several strategic acquisitions, creating a family of brands that represent several of the most respected names in the outdoor power equipment industry. Dan holds leadership positions on the boards of many public and private entities in Wisconsin, including a position on the Executive Committee of the Green Bay Packers' Board of Directors. He is also an active participant in industry issues, having served on the Outdoor Power Equipment Institute (OPEI) Board of Directors since 2000, including two terms as Board Chairman.