• Henry Ariens started the family equipment business in 1933 building machines designed to be reliable year after year - generation after generation. Purchase Ariens equipment today, 80 years later, and you purchase a machine with heritage and durability already built in.

    For this reason, we're proud to once again invite you into our family to celebrate 80 years of craftsmanship and dedication. Today, we're thrilled to celebrate the employees, the dealers, the equipment, and the owners, who for generations - both in years and family members - have made Ariens a part of their lives.

    Join us for our celebration streaming live from the Ariens headquarters in Brillion, Wisconsin.

    We're excited for you to share in this landmark, because when you purchase a machine built by Ariens - whether it's a riding lawn mower, a log splitter, or a snow blower - you'll be passing on the power of our equipment on to your next generation. We're proud to be a part of yours...

    ...thanks for being a part of the Ariens family for 80 years! Read more about our history​.