• Ariens Partners with Green Bay Packers to Sponsor Ariens Hill at Titletown

    Ariens​ has entered into a partnership with the Green Bay Packers to sponsor the new hill in Titletown, adjacent to Lambeau Field. Ariens Hill will be a tubing hill in the colder months and, in the warmer months, the hill’s sloped green space will provide a unique area for visitors and community members to relax and enjoy park activities and programs.

    The partnership provides a unique opportunity for visibility not only in the local community, but also during national broadcasts of Packers games, as the Ariens brand logo will be featured prominently on the both side and top of the hill. 

    An opening date for tubing on Ariens Hill will be determined in the coming weeks. An official ribbon cutting will take place as soon as weather conditions are favorable for making snow on the hill.

    “Our partnership with the Green Bay Packers and our sponsorship of Ariens Hill is a great fit for our brand and our company,” said Ariens Company Chairman & CEO Dan Ariens. “We’re looking forward to Ariens Hill becoming a destination for families and the community to come together, enjoy the outdoors and have fun.”

    Ariens Hill is one of the main attractions at Titletown. Towering over the unique park space at 46 feet, the hill features three tubing lanes that stretch 300 feet from start to finish. An automated system returns tubes to the top of the hill, while riders can either climb the steps back to the top, or ride the elevators to take their next ride. Three snow-making machines and state-of-the-art grooming equipment will ensure optimal tubing conditions throughout winter. 

    Ariens Hill also is home to two event spaces - 46 Below and Rockwood Terrace. 46 Below is a bistro that can accommodate 80 guests. Rockwood Terrace is located on the second level of Ariens Hill. This space can accommodate 200 guests and will be used for large events and weddings. 

    “We’re excited to partner with Ariens Company for the hill in Titletown,” said Packers President/CEO Mark Murphy. “Ariens is well-known in Wisconsin and around the world for its snow blowers and lawn mowers. People will benefit from use of Ariens Hill year round.”

    During normal operating hours, visitors may purchase a tubing ticket to use Ariens Hill. More information on our partnership and on Ariens Hill, including full tubing rules, hours and admission prices are available at Titletown.com

    For more information about Ariens, please visit www.ariens.com. 

    Dan Ariens Joins Road America Board of Directors

    ​Dan Ariens, Chairman and CEO of Ariens Company, has joined the Board of Directors for Road America, Inc. The road course, located in Elkhart Lake Wis., has hosted races since the 1950s and currently hosts races in the NASCAR Xfinity Series,, the IndyCar Series, SCCA Pirelli World Challenge among others.

    “Road America holds a rich heritage for motorsports enthusiasts, and I look forward to working with the board and staff to continue to grow its legacy,” says Dan Ariens, Chairman and CEO of Ariens Company. “In addition to its place in racing, the Road America facilities also serve as a backdrop for hundreds of ​​events in the area.” 

    Road America attracts more than 800,000 visitors per year and generates more than $100 million dollars annually. More than 425 events are held annually at Road America, often running multiple activities on the same day incorporating the four-mile track, the interior Motorplex and the grounds surrounding the facility.

    Ariens plays a leadership role in the Wisconsin business community, serving on several Boards of Directors for non-profit economic development groups in the state, including: Wisconsin Manufacturers and Commerce (Past Chair); the Wisconsin Department of Workforce Development - Council on Workforce Investment; and the UW System Business Council. 

    He currently holds the position of Corporate Secretary as a member of the Executive Committee of the Green Bay Packers’ Board of Directors. Ariens is also on the Boards of Directors for the Research Products Corporation; Sartori Company; and the Shrine of Our Mother of Good Help.

    Dan Ariens Receives NEW Manufacturing Alliance Visionary Award for Leadership in STEM Education

    ​Dan Ariens, Chairman and CEO of Ariens Company, recently received the Visionary Award for leadership in the area of STEM education from the NEW Manufacturing Alliance. Every year, the organization honors individuals, businesses and schools in Northeast Wisconsin that perform best practices in manufacturing and education collaborations throughout northeast Wisconsin.

    “Dan’s partne​rship with the Brillion School District has resulted in a nationally-recognized model of STEM education focused on project-based learning,” according to the NEW Manufacturing Alliance. “Students learn to think, solve problems, work in team and develop their intellectual curiosity. Dan thinks ‘big picture’ and has promoted a culture of corporate responsibility focused on steering students toward careers that will help them pursue viable careers.”

    Ariens has partnered with local educators, administrators and school board members since 2007 to realize a STEM education program that was initiated at the high school level and has now migrated down to the elementary level. With the recent addition of a STEM learning center – the Exploration Station – at the Brillion elementary school, children as young as 5-years-old attend STEM classes.

    “These students bring unencumbered creativity to problem-solving. Brillion teachers have found that elementary students are the perfect age to begin teaching STEM principles,” says Ariens. “When these students reach graduation and enter the workforce, they will literally revolutionize manufacturing with the skills they will bring to the industry.”

    The NEW Manufacturing Alliance is a collaboration between business, education, government and non-profit organizations that work collectively to attract, develop and retain the highly-skilled workforce critical to the manufacturing sector in Northeast Wisconsin. It is a collaboration between business, education, government and non-profit agencies with more than 220 participating organizations.​

    Ariens Company, City of Brillion Work Together to Purchase former Brillion Iron Works Property

    ​Ariens Company plans to work with the Brillion Redevelopment Authority Commission (RDA) to acquire the former Brillion Iron Works (BIW) property located at 200 Park Avenue in the city of Brillion. The company and the city signed a Memorandum of Understanding to work collectively to determine the feasibility of acquiring the property, explore financial grants and assistance, and outline a long-term development plan for the property. The BIW facility was shut down in September of 2016.

    “Ariens and the City of Brillion have a common interest in preserving and growing our community and together we hope to accomplish that goal which includes, in part, the future of the shuttered Brillion Iron Works,” says Dan Ariens, Chairman and CEO of Ariens Company “We are encouraged by the City’s willingness to partner with us as we collectively work toward building upon an already great community to live, work and raise a family.” 

    The sudden closure of the facility was a blow to the area and has far-reaching implications, according to Ariens. “Since that time we have been in discussions with community leaders regarding the impact not only on the employees and residents of the area, but also the impact on local businesses and their ability to attract and retain talent, and even to draw other supporting business into the area.”

    Ariens Company employs about 1,100 people in Brillion at two manufacturing plants and its corporate headquarters. In 2016 the company purchased an empty restaurant property across the street from the company headquarters and refurbished the building into an outdoor power equipment dealership (Brillion Power) in partnership with a local business owner.

    As of now, no definitive details are in place for the property, according to Ariens. “The immediate issue is to ensure the property doesn’t fall into disrepair and become a blight on the community.”​

    Ariens Company Awarded National Joint Powers Alliance Contract

    Ariens Company was awarded a national cooperative contract by the National Joint Powers Alliance (NJPA) in October, 2017. The contract was awarded for landscape and grounds maintenance equipment, and is significant because it marks the first time the Ariens and Gravely brands have been awarded a contract by the NJPA. The contract runs through 2021.

    Buyers in both the United States and Canada can purchase equipment through the contract, and is valid in all areas where cooperative purchasing is allowed.

    The NJPA cooperative purchasing program leverages the national purchasing power of more than 50,000 member agencies while also streamlining the required purchasing process. As a government agency, NJPA establishes and provides nationally leveraged and competitively solicited purchasing contracts under the guidance of the Uniform Municipal Contracting Law. This allows NJPA members to save time and money, while also avoiding low bid and low quality responses.


    "This new partnership with NJPA will allow us to expand our reach and deliver top-notch Gravely and Ariens equipment to hardworking professionals in the non-profit and governmental industries," said Ariens Company Manager of National Business Development Dave Ramirez. "We're very excited that NJPA's more than 40,000 members will now have easier access to Ariens and Gravely equipment."

    NJPA membership is available to government, education and non-profit agencies located in all 50 states.

    "NJPA is pleased with the depth and breadth of equipment and supplies that have been awarded for 'Grounds Maintenance Equipment, Attachments, Accessories, and Related Services' through Ariens Company's new contract," said NJPA Contract Administrator Mike Domin. "We are excited for Ariens Company to be a NJPA Awarded Vendor. Our NJPA members can now seek the solutions they need through the new contract."

    The Ariens and Gravely award is classified under contract #062117-ACO.

     For more information about Ariens Company and its brands, please visit www.ariensco.com. ​

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