• Ariens Company to Host Open House Thanksgiving Weekend

    The Ariens Company Museum​ in Brillion, Wis., will host an open house during Thanksgiving weekend for community members who wish to learn more about the company's history. The open house is Saturday, Nov. 28 and Sunday, Nov. 29, from 10 a.m. to 3 p.m. each day.

    The event is free to the public and will be hosted in conjunction with the Brillion Historical Society's Christmas Open House, which is open on the same days from 10 a.m. to 4 p.m. 

    This year, Ariens Company will display its newly recreated two-wh​eeled tractor, the Pro-QXT™ Tractor​. The tractor is a legacy product for Gravely, as it was the first product Benjamin Franklin Gravely, the founder of Gravely, patented in 1916. In celebration of the hundredth anniversary of the patent, the product was relaunched to the market this year. Ariens Company had ceased producing the tractor in 2004.   

    The museum has recently been expanded to feature a replica of the original Gravely factory from Dunbar, W.V. Inside the replicated building, several historic​al products from Gravely's product lineup are on display.

    In addition to getting a glimpse of past and present Ariens and Gravely products, guests can see how Ariens Company products had changed over time in response to the evolving needs of farmers, homeowners and professionals. Opened in 2003 to celebrate the company's seventieth anniversary, the museum celebrates a heritage of employee ingenuity, mechanical problem-solving and the very best of Midwestern manufacturing culture.

    Museum staff will be on hand during the open house to provide tours and a historical overview to guests.

    "We're excited to show off the museum's new Gravely addition, which is a replica of the brand's first factory building," said Mel Edinger, one of the Ariens museum volunteer staff. "This open house will be a great time for the public to get a glimpse at some of the newest products in the Gravely lineup, while they travel through decades of Ariens Company history."

    Located at the company's original manufacturing plant in downtown Brillion, Wis., the museum features 7,500 square feet of display space. Within the museum is a full-scale replica of Henry Ariens' garage — the building where the first Ariens tiller was invented.

    Other highlights include original equipment from eight decades of business, memorabilia from company founders, a company timeline wall mural, photos, advertisements and catalogs from early equipment, and a nine-foot metal outdoor sculpture called "Man and Machine."

    The museum is located at 109 Calumet St., Brillion, ​Wis​​. 

    Ariens Company’s Core Values Promote Ethics in Business

    ​​​​When Dan Ariens became Ariens Company's president and CEO in 1998, he took it upon himself to develop a set of core values to define the way he, the company and its employees approached business and day-to-day work. Ariens Company and its family of employees strive each and every day to be honest, be fair, keep our commitments, respect the individual and encourage intellectual curiosity. ​

    These Core Value​​s outline how Ariens Company strives to be ethical in its business practices. Ariens Company proudly makes its Core Values visible as a constant reminder to employees and visitors of the way the company approaches decisions and business.

    Despite popular belief, business and ethics do not contradict each other, according to Ariens. Business is inherently ethical because at their core, businesses are people, and people, by nature, are moral and ethical. The Ariens Company leadership team believes that profits follow from honesty and truthful relationships. Ethical businesses help customers solve a problem or fill a need by building a relationship with the customer, rather than leaving them at the point of sale. 

    Core Values and ethics also extend to relationships with the company's family of employees. In 2009, Ariens Company asked employees to take a 10 percent pay cut due to the suffering economy. Once the economy made a turn for the better and the company beat annual sales and profit projections, Ariens Company followed its core values when it reinstated full pay and returned all of the wages that it cut: more than $850,000.

    Core values are the soul of business and every organization has core values, whether they are documented or not. Although these core values are the building blocks of business, they​ aren't always easy to identify. To pinpoint core values, companies must dissect their own cultures to find what it unique and inherent to the way they do business. "Your organization's biggest challenges are also your best opportunities to define ethical culture," said Ariens.

    Ariens Company believes in documenting these core values so they can serve as a framework for daily decision-making. Although documenting these values makes everyone aware of them, it also welcomes challenges. Allowing core values to be critiqued makes them stronger and keeps them up to date with the world's constantly-evolving culture.

    Far more important than profitability, core values are a company's DNA. They are a business' story: the reason why it exists. For Ariens Company, its Core Values set the standard for ethical behavior and help ensure that a company's legacy is one that all employees can be proud of.

    To become part of the Ariens family, visit our careers website to view all open positions.​

    Ariens Company Hosts 170 High School Students on National Manufacturing Day

    Ariens Company welcomed 170 students from six area high schools to its Brillion, Wis. plants to celebrate National Manufacturing Day on Friday, Oct. 2.

    The students, who attended Brillion, Chilton, Hilbert, Kiel, New Holstein and Valders high schools, toured both Brillion plants to learn about Ariens Company’s manufacturing practices, manufacturing careers and manufacturing history.

    Ariens Company is just one of the more than 2,300 companies in the United States, Mexico, Canada and Puerto Rico that are hosting events for National Manufacturing Day.

    The purpo​​se of National Manufacturing Day is to give manufacturers the opportunity to show students what manufacturing is like, dispelling misconceptions and creating excitement along the way. The day also fits with one of Ariens Company’s core values to encourage intellectual curiosity.  

    According to the Manufacturing Day event website, the day is meant to shed a positive light on manufacturing and get youth excited about the possibility of manufacturing as a career. “By working together during and after Manufacturing Day, manufacturers will begin to address the skilled labor shortage they face, connect with future generations, take charge of the public image of manufacturing and ensure the ongoing prosperity of the whole industry.”

    During the plant tours, Ariens Company took the opportunity to share with the students the reasons why they should consider a career in manufacturing at Ariens Company.

    “To Ariens, this day means we have the opportunity to inform and educate the students about manufacturing in 2016," said Chris Stanton, a training and development leader at Ariens Company. "It’s not necessary to have a four-year degree to become successful and have a great career anymore. There are so many opportunities such as internships and apprenticeships that can lead to a great future in manufacturing."

    At Ariens Company, a career in manufacturing is only the beginning. While some employees grow to love the hands-on work that manufacturing entails and continue to work on assembly lines, others, like Thomas Schloemner, a team leader at Ariens Company, advance to leadership positions, using the knowledge and skills that manufacturing jobs build.

    Manufacturing at Ariens Company means more that piecing a Sno-Thro ​​​​​​together. Manufacturing starts as an idea, becomes a mock-up on a computer, gets printed out as a prototype on a 3D printer, goes through countless rounds of testing and finally becomes a tangible steel machine, created in Brillion, Wis., assembled by passionate Ariens Company employees and used by astounded customers.

    Ariens Company Announces $9 Million Expansion for Research and Development

    Brillion, Wis. (Aug. 11, 2015) Ariens Company will invest more than $9 million to upgrade and expand the current product development facility at its Brillion, Wis. headquarters. The new Ariens Company Design and Development Center will be constructed in three phases over the next three years. The 45,000 sq. ft. facility is expected to be complete by fall 2018.

    "New products have been the lifeblood of our growth strategy, especially in the last several years," says Dan Ariens, Chairman and CEO. "Customers have embraced our recent product introductions and we are responding with an expansion that will allow us to bring new products and new technologies to market even faster."

    When complete, the center will consist of a new engineering and technical center; industrial design studio; model shop and prototyping lab; and a complete state-of-the-art validation and testing center. It will become the company's hub for research and product development, testing and product validation of outdoor power equipment including Sno-Thro® machines, mowing equipment and outdoor chore products for both consumer and professional use under the Ariens® and Gravely® brands. 

    "The new Center will allow for 24/7 test capabilities, as well as off-season product testing, a significant enhancement for the testing of seasonal equipment," says Ariens. "The ability to perform more frequent system and sub-system testing, and new product validation, along with improved work flow, will also contribute to improved products and faster speed to market."


    Ariens Company will also enhance its in-field product testing programs with the addition of a dedicated test and development site located in Sebring, Fla. This new facility, along with current field testing capabilities in Wisconsin, allows technicians to validate new ideas and concepts in an outdoor setting prior to launch.

    Although no additional jobs will be added as a direct result of this expansion, the need for the new Center is due, in part, to consistent growth in the area of product development, engineering, testing and industrial design, according to Ariens.

    "We have been increasing employment in the product development area for the last three years," says Ariens. "We made sure this new addition will not only accommodate further expansion, but will also serve as a state-of-the-art work enviro​nment that will attract additional technical and engineering talent to Northeast Wisconsin."

    Commitment to the Design and Development Center ensures that Ariens Company will continue to offer the right products at the right time to existing and prospective customers, according to Ariens. Recently introduced products have included Sno-Thro® machines with auto-turn technology; the Ariens® IKON-X and Gravely® XL zero-turn mowers; the Atlas JSV utility vehicle designed in conjunction with Polaris® Industries; and new chore products such as power brushes for homeowner and commercial use.

    Media contact: Ann Stilp, Ariens Company, (920) 475-1880, astilp@ariens.com 

    Countax becomes Ariens Company Limited

    Effective from the 1st July 2015, Countax Limited​ has changed its name to Ariens Company Limited, to become the UK arm of the Wisconsin, USA-based Ariens Company. The company acquired Countax in 2010 and Ariens Company Limited will continue to manufacture under the Countax and Westwood brands of garden tractors and accessories for the UK market. Together with Ariens Scandinavia the company will make up Ariens EU for the manufacturing and distribution of products throughout Europe, where Countax tractors will be branded Ariens. Ariens Company Limited will also continue to act as the UK distributor for ECHO power tools, ECHO Bear Cat forestry machinery and Shindaiwa handheld power tools.

    The family-owned Ariens Company began manufacturing tillers in 1933 and entered the lawn and garden market in 1950, quickly establishing a reputation for tough, durable and dependable machinery. Dan Ariens, great-grandson of company founder Henry Ariens, joined the business in 1983 and is the current Chairman and CEO.

    "The name change signifies our commitment to the UK," says Dan "while continuing to build on the strength and quality of the Countax and Westwood brands. We have a long-term vision for Ariens Company Limited, with our traditional values employed in continuous improvement to provide customers and our business partners with exceptional products."

    Manufacturing of the Countax, Westwood and Ariens products continues at the Great Haseley, Oxfordshire factory, which is currently undergoing improvement and receiving the new livery and signage.