Will Continue to Sell Stens® and Bynorm® Replacement Parts Directly --
Ariens Company announces the distribution reassignment of the Ariens Company equipment brands in Australia to
Allpower Industries based in Keysborough, Victoria, effective May 1, 2015.
The reassignment allows Australian dealers to reduce their supply chain complexity while retaining access to the Ariens® and Gravely® brands.
Ariens Company has historically operated a replacement parts business within the outdoor power equipment category in Australia and introduced mowing equipment in 2009, selling product directly to dealers.
"The Ariens® and Gravely® brands have experienced steady, consistent growth," says Dan Ariens, Chairman and CEO. "We have increased the number of dealer partners to more than 200 since 2013, resulting in a 95 percent growth in sales over the same time period. However, as the brands grew, it became apparent that the business would require a significant round of investment to provide the value a company like Allpower already offers. We will focus on the aftermarket parts brands of Bynorm® and Stens® in an operation designed and focused on the aftermarket parts customer."
Under this arrangement, Ariens Company will work directly with Allpower to ensure its products continue to meet the needs of the Australian market. The company uses a similar distribution model in several countries around the world including Germany, France, Italy and Russia.
"Allpower Industries is a highly-respected distribution company with a range of premium brands that offer a more broad set of products to Australian dealers, making this a natural fit for Ariens Company wholegoods brands and the demands of independent dealers," says Ariens. "Allpower has a storied history of excellence in the Australian marketplace, making this partnership positive for all parties involved."
Some of the complementary brands distributed by Allpower include Echo®, Shindaiwa®, Stiga®, Country Clipper®, and Generac®. Visit www.allpower.com.au for more information.
Ariens Australia will continue to sell Stens® and Bynorm® replacement parts directly to dealers. Stens has also experienced considerable growth over the past 18 months, with a 35% growth in dealer accounts, according to Ariens. The company launched a new catalogue, featuring 1,800-plus new lines and 21,000 parts cross-references. Ariens Australia expects to launch many new Stens products throughout the course of 2015. The business will be supported by distribution centers in Melbourne and Brisbane.
Going forward, Ariens Australia customers will also have access to the equipment and supplies carried by three other Ariens Company outdoor brands, Gemplers®, Ben Meadows® and AW Direct, according to Ariens. "We will use our full array of tools and resources to help the business continue to grow and prosper," says Ariens. "We believe there are many opportunities that lie ahead as we begin to focus our energy and capabilities in this area."