• Day 1: Behind-the-scenes at GIE+Expo

    This Wednesday, GIE+Expo, will officially kick off in Louisville, Kentucky. The first day will be an exclusive preview day for dealers, retailers, distributors and media starting with a dealer event from 3:00 - 7:00 that evening.  

    What exactly is GIE+Expo?  

    The industry's largest showcase for outdoor power equipment distributed through dealers, retailers and distributors for consumer, professional and rental use. Think of it as the Detroit Auto Show for the lawn and garden industry, albeit, in Louisville, KY. Nearly 18,000 people attended during the 2013 expo.  

    There are over 750 exhibits throughout 500,000 sq. ft. inside the Kentucky Exposition Center. Outside features 19 acres of outdoor demonstrations and test driving, adjacent to the indoor exhibits.  

    Preparations are underway 

    Setup has officially started for Ariens Company as the Ariens and Gravely booths are beginning to take shape. Several staff members go early to unload trucks and start setting up the booths in time for the event. 

    What to see this year 

    This year we have one indoor booth and two outside booth areas. The outside booth space will be set-up for our new Gravely Atlas (Job-Site Vehicle). There will be three areas set-up to show the features and benefits of the Atlas for all attendees. The other outside booth space will display other featured Gravely and Ariens equipment including demo areas for mowers, log-splitter and the power brush.


    Below: Rusty, a District Manager for Ariens, is putting a Gravely Pro-Turn to work as he sets up the outdoor booths.
    Click below to see larger Images

    Day 2: Gravely Atlas at Buffalo Trace Distillery

    Eager to kick off GIE+EXPO, the Ariens and Gravely teams gathered this morning at Buffalo Trace Distillery amidst the rolling hills of Kentucky. With them came a group of industry media experts from across the country ready to demo the new Gravely Atlas Job Site Vehicle and share their thoughts.

    "Smooth ride," "power," "like a cadillac on the highway" - were all words used to describe the multi-purpose job site vehicle.

    Coming from a range of backgrounds - from landscape to construction to agriculture industries - these writers and editors took the driver seats in 6 Gravely Atlas machines, taking them up and down hills, towing more than 3,000 lbs., and putting them through a true test.

    Ron Hall of Turf Magazine has been reporting on the industry for over 30 years and was nothing but impressed with the Atlas. Hear what Ron and others had to say about the JSV at today's media event - and maybe even top it off with a little Kentucky Bourbon.

    Stay tuned for more from GIE+EXPO including Dan Ariens thoughts, what he's excited about, and Ariens and Gravely teams pre-setup and at the event.
    The Gravely Atlas is the latest Gravely product to take the outdoor power equipment market. Built specifically for the job site (JSV), the Atlas features a class-leading bed capacity of 1,250 lbs. and a 1,900-lb. total payload. With a 3-or-6 seat configuration, top speed of 35 mph and a gas or diesel engine, the Atlas will truly move your world. For more on the Atlas, visit www.GravelyAtlas.com.


    GIE+EXPO 2014 – Louisville, KY – October 23-24

    At GIE+EXPO we're introducing our new Gravely Atlas JSV (Job Site Vehicle), our latest product designed to Move Your World. The Atlas JSV is not an ordinary UTV, it's features are made with the commercial landscape contractor in mind. We are also showing our full line of mowers, chore products and snow blowers. Our goal is to provide equipment to help with your day-to-day needs.

    Find out how we can help you Move Your World by stopping by our outdoor booth areas (#6160D & #6262D) to test drive our new Gravely Atlas JSV and our commercial mowers. Stop by our inside booth (#7120) to see our full line-up of equipment, and speak to our knowledgeable staff and sign up to win! One overall winner will have the option of either a Gravely Atlas or a Gravely Pro-Turn 400.

    New this year, Gravely is sponsoring a dealer learning opportunity.  On Wednesday from 1:00-2:30, Steve McClatchy, President of Alleer Training & Consulting, is speaking on working smarter and reducing stress. Steve is a New York Times bestselling author and an expert in leadership training and time management. Register today if you would like to reserve a space for this event.

    Check out all the other activities for this fun-filled event on their GIE+EXPO website, and we hope to see you at the show.

    Ariens Company Plant in Auburn, Nebraska is Making Great Strides

    Ariens Company makes the news as their manufacturing plant in Auburn gives back to the community and provides employment for approximately 200 people from the area.  Employees at the Auburn plant have found many ways to personally get involved with the community.


    Cliff Barley, Director of Operations for Ariens' Auburn facility, has worked with local groups to provide education and resources for Auburn and the surrounding areas.  Ariens Company-Brillion has set the precedence for community involvement by providing similar opportunities for the local community in Brillion, Wisconsin.

    View the Omaha World Herald article to get the full story.

    Ariens Donates $25,000 to Complete Outdoor Classroom

    Ariens Company announced a $25,000 donation to complete the development of a Nature Explore Classroom in Auburn Neb. This project is a joint effort between community, schools, and businesses. The 7,000-sq.ft. interactive learning garden will be divided into designated learning centers that include a rain garden, nature art area, building area, and climbing & crawling area. The garden, which will be named the Ariens Company Nature Explore Classroom, will be open to the public and is expected to be completed by the end of September.

    “This project has grown from a true grassroots effort of a few dedicated residents to a true community-wide effort.” says Dan Ariens, Chairman and CEO. “Our donation recognizes the individuals, organizations, and companies that have put effort into this project over the years.”

    Auburn Public Schools is one of the lead partners on the project and the garden is located near Calvert Elementary School for teachers to easily incorporate related curriculum. Auburn employees will also assist with on-going projects and activities related to the garden. The company employs 230 people at a plant located in Auburn.

    “The mission of the outdoor classroom fits with one of our company Core Values which is to ‘Encourage Intellectual Curiosity,’ says Ariens. “We are a company built around a number of outdoor brands making this green space a perfect fit for partnership.”

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