• ​Introducing The Ariens Ultimate Snow Apparel

    When you think about the word "tundra," what comes to mind? Frozen. Legendary. Tougher than the elements. Here at Ariens Company, we understand that working outdoors in the winter is no easy task. We're proud of the fact that we've engineered some of the toughest machines to help make your job easier.

    Today, in partnership with Gempler's, we're happy to announce a brand new line of apparel that is the perfect complement to our already legendary machines. Meet our Ariens Ultimate Snow Apparel – a complete line of outdoor gear including parkas, coats, baselayers, winter boots and everything in-between.

    Whether you're out clearing a light dusting or plowing through one of the year's worst snow storms, we hope that you'll trust our apparel to keep you warm and comfortable like you trust our machines to get the job done.

    Winter is coming, and the frozen tundra that it brings along with it is no joke, so be prepared and choose how warm you want your tundra to be. Visit Ariens.com to explore the full line of tundra-fighting winter protection. From parkas, to coats and baselayers, to winter boots and everything in-between, the Ariens Ultimate Snow Apparel has you covered.

    We're curious – what's some of the meanest weather that you've had to work in? Let us know by sending @AriensCompany a photo on Instagram for a chance to win a winter hat from our new Ultimate Snow Apparel line.

    Ariens Company Recognizes Its Veterans

    Ariens Company would like to thank the veterans who have sacrificed so much so that we could have a better life and a country to call home. Today, we honor these brave men and women who fought for our country, and we personally want to thank our Ariens employees who have served.

    Here at Ariens Company, we are lucky to have a number of our nation’s heroes employed as a part of the team in office and manufacturing locations across the country. 

    Our Auburn, Neb., facility celebrated today by displaying the American flag beside the names of employees who served their country. Hickory Road BBQ provided free pork sandwiches to all veterans in the community. The corporate offices and manufacturing plants in Brillion, Wis., also celebrated by recognizing all employed veterans and encouraging employees to sport their red, white and blue apparel. 

    According to Jeremy Mitchell, Safety Engineer at Ariens Company, "Veterans Day to me is a way to honor and celebrate all of those men and women in the past who have served our country, regardless if they have gone overseas, if they fought in the wars or if they have stayed at home. I have a lot of respect for them as I know what it takes to make sacrifices from your loved ones and friends and family. I would just like to say thank you to all the veterans out there."

    On behalf of Ariens Company, happy Veteran’s Day, and thank you to everyone who has served this amazing country. Your sacrifice has allowed us to continue doing what we love, and that is the greatest gift of all.

    Congratulations to Mike Ariens on 55 Years of Service

    The best way to invest in the future is by building on the values of the past.

    Mike Ariens, Chairman Emeritus and 3rd generation of the Ariens family, celebrated his 55th work anniversary with Ariens Company on November 1, 2014. The company held a nationwide celebration today in honor of this big event.  A special video was shown to document the employees' appreciation for Mike, and cake was served at different locations as well.

    As part of his outstanding contribution and dedication to the company, we will begin to share a series of stories including Mike's reflection on the path Ariens has taken and his thoughts on what we might learn from this history. Mike Ariens has lead by example throughout the years, and his passion for the family company is clearly recognized in this series of video clips.

    In 2013, Chairman and CEO, Dan Ariens, interviewed his father, Mike Ariens, during the company's 80th anniversary celebration to get his perspective on milestone events in the company's history. Growing up in the family business and having 55-years as an employee under his belt, Mike provided honest insight into what makes Ariens Company so unique.

    We encourage you to follow along throughout our series and get a rare glimpse into the in's and out's of a family business over 80 years. Watch and learn a little about our history and celebrate generations of American craftsmanship.

    This video is the first in our upcoming series to honor Mike Ariens


    Day 1: Behind-the-scenes at GIE+Expo

    This Wednesday, GIE+Expo, will officially kick off in Louisville, Kentucky. The first day will be an exclusive preview day for dealers, retailers, distributors and media starting with a dealer event from 3:00 - 7:00 that evening.  

    What exactly is GIE+Expo?  

    The industry's largest showcase for outdoor power equipment distributed through dealers, retailers and distributors for consumer, professional and rental use. Think of it as the Detroit Auto Show for the lawn and garden industry, albeit, in Louisville, KY. Nearly 18,000 people attended during the 2013 expo.  

    There are over 750 exhibits throughout 500,000 sq. ft. inside the Kentucky Exposition Center. Outside features 19 acres of outdoor demonstrations and test driving, adjacent to the indoor exhibits.  

    Preparations are underway 

    Setup has officially started for Ariens Company as the Ariens and Gravely booths are beginning to take shape. Several staff members go early to unload trucks and start setting up the booths in time for the event. 

    What to see this year 

    This year we have one indoor booth and two outside booth areas. The outside booth space will be set-up for our new Gravely Atlas (Job-Site Vehicle). There will be three areas set-up to show the features and benefits of the Atlas for all attendees. The other outside booth space will display other featured Gravely and Ariens equipment including demo areas for mowers, log-splitter and the power brush.


    Below: Rusty, a District Manager for Ariens, is putting a Gravely Pro-Turn to work as he sets up the outdoor booths.
    Click below to see larger Images

    Day 2: Gravely Atlas at Buffalo Trace Distillery

    Eager to kick off GIE+EXPO, the Ariens and Gravely teams gathered this morning at Buffalo Trace Distillery amidst the rolling hills of Kentucky. With them came a group of industry media experts from across the country ready to demo the new Gravely Atlas Job Site Vehicle and share their thoughts.

    "Smooth ride," "power," "like a cadillac on the highway" - were all words used to describe the multi-purpose job site vehicle.

    Coming from a range of backgrounds - from landscape to construction to agriculture industries - these writers and editors took the driver seats in 6 Gravely Atlas machines, taking them up and down hills, towing more than 3,000 lbs., and putting them through a true test.

    Ron Hall of Turf Magazine has been reporting on the industry for over 30 years and was nothing but impressed with the Atlas. Hear what Ron and others had to say about the JSV at today's media event - and maybe even top it off with a little Kentucky Bourbon.

    Stay tuned for more from GIE+EXPO including Dan Ariens thoughts, what he's excited about, and Ariens and Gravely teams pre-setup and at the event.
    The Gravely Atlas is the latest Gravely product to take the outdoor power equipment market. Built specifically for the job site (JSV), the Atlas features a class-leading bed capacity of 1,250 lbs. and a 1,900-lb. total payload. With a 3-or-6 seat configuration, top speed of 35 mph and a gas or diesel engine, the Atlas will truly move your world. For more on the Atlas, visit www.GravelyAtlas.com.


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