Ariens Company has been family-owned and operated since its inception in 1933. The company is currently under its fourth generation of family leadership with Dan Ariens as President & CEO.
Ariens Executive Leadership Team
Chairman & CEO
Chief Operations Officer
Chief Financial Officer
President, Ariens Specialty Brands
Dan Ariens, President & CEO
Dan Ariens, great-grandson of company founder Henry Ariens, joined the company in 1983 and became President and CEO in 1998. Since that time, his leadership has been defined by a set of five Core Values and 15 Management Principles that clearly outline management expectations. A strong proponent of Lean manufacturing principles and the strength of American manufacturing, Dan has created a culture of continuous improvement that has resulted in the creation of world-class manufacturing facilities by Lean standards. Over his tenure, he has led several strategic acquisitions, creating a family of brands that represent several of the most respected names in the outdoor power equipment industry. Dan holds leadership positions on the boards of many public and private entities in Wisconsin, including a position on the Executive Committee of the Green Bay Packers' Board of Directors. He is also an active participant in industry issues, having served on the Outdoor Power Equipment Institute (OPEI) Board of Directors since 2000, including two terms as Board Chairman.
Dan has received recognition in a variety of leadership categories including:
Eli Whitney Productivity Award (2007)
Society of Manufacturing Engineers (SME)
Entrepreneur of the Year – Midwest Regional Finalist (2007 & 2008)
Ernst & Young
Bert Grover Child Advocacy Award (2008)
Wisconsin Association of School Board Administrators (WASDA)
Quality Management: Quality Leadership 100 (2010)
Most Influential People in Green Industry (2011)
Green Media, publisher of Arbor Age, Landscape and Irrigation, Outdoor Power Equipment and SportsTurf.